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Release information

ABOUT AMSTELFILM young film distribution company passion for art house future of digital cinema, Amstelfilm releases its films mostly in a digital format (e-cinema) and is currently investigating the digital future of cinema going. how to create a larger audience for small, beautiful films?

Cinema in The Netherlands 239 Movie theatres 755 Screens 126.355 Seats Average admission per person: € 7,36 (4,8% growth)

ILLÉGAL Impressive, heart rending and current drama of a Russian mother who fights her eviction Info Director: Olivier Masset-Depasse Country: Belgium, France, Luxemburg Language: French, English, Russian Length : 90 min Genre : Drama Important Belgian candidate for Best Foreign Language Film for the 83rd Academy Awards Played at Cannes Festival Current themes: integration and humanity

RELEASE ILLÉGAL 7-8 copy’s: 3 of 35mm and 4-5 digital prints Release date: 31 March 2011 7-8 copy’s: 3 of 35mm and 4-5 digital prints Enthusiastic programmers Too much competition in February 2 festivals (IFFR &MTM) Small budget

MARKETING Mostly a free publicity driven campaign with a focus on the issue of immigration en humanity (which are very actual at the moment, due to political changes all over Europe) Primary Target Audience: 25+, mostly female, higher educated Regular visitors of arthouse cinemas Secondary Target Audience: People interested in politics and news People in some way connected to issues of immigration and/or illegal refugees University students of cultural anthropology and politics

FESTIVALS International Film Festival Rotterdam (IFFR) One of the larger festivals in Europe Offers a quality selection of worldwide independent, innovative and experimental cinema 21 January - 6 February Results in promotion through their communication channels Press junket with director, resulting in extra media attention (articles/interviews)

8 FESTIVALS Movies That Matter The international film and debate festival of Amnesty International Illégal fits in perfectly with the integration and humanity themes Festival: 24-30 March, The Hague promotion through their communication channels Press junket with director, resulting in extra media attention (articles/interviews) & Tour in March along 12 theaters

And… Avant premieres (political org.) Press screenings & filmmarket Offline Advertising post cards/ flyers and posters Filmdepot.nl: website for digital PR material Media maps Online sweepstakes with free tickets Twitter/youtube/facebook

To explore Working with other EU distributors  How accurate is illegal in The Netherlands? Get in touch with political organizations …

CONTACT 1111 For questions or info: marieke@amstelfilm.nl www.amstelfilm.nl/illegal