Social Media Tips & Tricks By Nottinghamshire LMC

The power of social media Alternative way of communicating with your patients. An excellent way to share and translate information on virtually every topic Reach an enormous amount of people worldwide.

Why use social media? Engage with patients/local area Increase service usage Have an online presence

Video + pictures Keep your posts engaging by including a photo or video to accompany the text. Video/Picture ideas: Weekly ‘Staff of the week post’ Changes around the practice Upcoming events

Video + pictures Sharing NHSE campaigns is a great way of letting your followers know what services are available at your practice.

Interaction and Engagement ideas Blogging Practice updates – pictures, videos etc Upcoming events Share and like other pages in the area Interaction and Engagement ideas

Boost/promote staff

Social media management Use a social media management tool to make managing your posts easier. Have a designated person responsible for posting updates. Schedule a week’s worth of tweets and posts. Build up your followers and interaction by posting a variety of content and update frequently.

Practice examples

Practice examples

What not to do on social media Posting videos or photos of patients – even if they can’t be identified Posting photos or videos that reveal room numbers or patient records Descriptions of patients, their medical conditions, and/or treatments Referring to patients in a degrading or demeaning manner What not to do on social media

Key tips to mastering social media Commitment and planning – Create a social media plan and write it down Why should people follow you on social media? – What kind of content do you plan on sharing Show off your personality – Don’t be robotic with your posts Ability to engage with the community around you Focus on one or two platforms Key tips to mastering social media

Question and answer Please contact me at: aleesha.newton@nottslmc.co.uk if you would like any more tips or advice on social media.