SOCIAL MEDIA: Q2 report

Overall reach in 2018 1,715,600 impressions YouTube 1,229,122 views 45.000 followers 29 % increase in our followers on all channels combined 143,277 reach 3,706,839 overall reach

Q2 on Facebook 122.321 overall reach 25.288 followers 3.3% average engagement rate Although the average engagement rate was 3.3 – for videos was higher 4.09 % which tells us that videos Photos, especially provoking ones or those already telling the topic have the best results in terms of reach, BUT videos have the best engagement  we will try to do more Emoji are also an important element, as Facebook posts featuring any emoji's at all tended to outperform those without With regard to complexity and length, posts between 240 and 300 characters with a medium usage of difficult language seem to work best

Q2 on Facebook Our video on EIGE birthday had 461 views. What is gender budgeting had 479 views. they account for 87 % of our followers for the birthday video. Only a small portion of our followers watch the full video. We loose them after a minute. Nevertheless, Facebook shows organically to more people videos that are longer than 3 min. I guess because they are breaking the video and introducing adds in the middle of it.

Q2 on Facebook There are a couple of areas that have a higher enagement reach than the average which means that our followers are interested in this topics: - gender mainstreaming Education & training Digital agenda Beijing Platform for Action Our work with IPA countries

Q2 on Facebook Italy has the biggest share of EIGE’s followers, Portugal, Belgium and Romania had the best reach and engagement and it is very much linked with the events we had, the country visit and the fact that Romania was the presidency country. Our posts engaged more than people from 1000 Albania in Q2

Q2 on Facebook Examples of good posts: What made the post on gender gap in pensions, the one on the left – the very explicit photo. It reached 6774 people and had an engagement rate of 4.62 % - above our average of 3.3 % What made the post on Experts’ Forum meeting so successful? The topic of course, but also the way the caption uses emojis. It had an engagement rate of 10.85 %. I would also add the fact that our ExF members liked it and shared it 

Q2 on Twitter 309.600 impressions 13.200 followers 1.2% average engagement rate Original Images and Infographics have a lot more to offer in terms of engagement and impressions. Animated GIF’s could also be a new option to reach more audience Again, the use of emoji seems to be an important element. Emojis between 100/200 character offer the best combo between high engagement and reach Longer tweets seem to be enjoying bigger audiences, as in this quarter longer tweets outperformed short ones

Q2 on Twitter Eige’s Birthday video was seen by over 30.000 users, (even though they were not keen to engage). Even tough in this quarter just two posts were made concerning digital agenda, it attracted a big audience and saw high levels of engagement and reach, meaning that users are willing to read more about it Hashtags #Fridayfact and #GenderBudgeting continued to perform well

Twitter changes It’s important to notice that Twitter adopted a new design, so future images and infographics should have a landscape orientation

Q2 on LinkedIn 114.231 overall reach 7,895 followers 6208 post engagement Stock photos, unlike other social media platforms, seem to fit well with LinkedIn, especially when they look “professional” or “employment related”. On the contrary, GIF’s and videos might not be suitable.

Q2 on LinkedIn Job vacancies are the main driver of EIGE’s reach and engagements Digital agenda and western Balkans and Turkey were also areas that scored high in terms of reach metrics

Q2 on LinkedIn A significant portion of EIGE’s followers is employed in Community and Social Services, but Education workers seem to be the ones who actively view our Page Journalists are also an important part, as they are probably willing to know more about our work and news.

Q2 on YouTube 30.705 views 01:04 average view duration 3433 subscribers Apart from google search, the traffic to EIGE videos came from Facebook and EU institutions domain europa.eu