MARBLE MAYHEM Engineers R Us (S17 F-03) Sara Aboeleneen, Maria Bruce, Heath Davis, Jack Mayfield EF 152 Spring, 2017 April 4th, 2017
CUSTOMER REQUIREMENTS Structural simplicity Intellectual engagement (the good way!) Cost efficiency
PRODUCT SELECTION Target Audience: 5+ Goal: A toy/game that can be enjoyed starting at a young age, but can also become more challenging and continued to be enjoyed at all ages
CONCEPTUAL DESIGN Initial Concept Ideas for Improvement Final Concept Marble track Interchangeable pieces, customizable Marble returns to start automatically, creating a loop Safety concern: danger with open motor and pulley system The loop would become progressively less entertaining Cost inefficient Make product less of a toy and more of a game Eliminate electrical components Use of velcro to simplify assembly Completely customizable track Different sized pieces to increase possibilities and difficulty
FINAL PRODUCT Challenge: use every piece of track given to create a path for a glass marble from the top of the frame to a “bucket” at the bottom Materials: wooden frame aluminum track glass marbles velcro Tennessee “bucket”
MARKETING VIDEO
CUSTOMER FEEDBACK Enjoyable Cost efficient Suitable for different ages Safe For all VOLS!
COST AND TIME ESTIMATES Prototyping Cost: $31.85 Wood: $7.00 Aluminum Track: $9.00 Velcro: $10.00 Glass Marbles: $0.10 Tennessee “Bucket”: $4.00 Paint: $1.75 Design Time: 10 Hours Cost (per 1000 units): $31,850.00 Retail Price: $45.00