Persuasive Techniques or…….

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Presentation transcript:

Persuasive Techniques or…….

Propaganda

What is Propaganda? The semiotic techniques used to influence opinions, emotions, attitudes or behavior

What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice”

Who uses propaganda? You and I!!! Military Media Advertisers Politicians You and I!!!

Propaganda Techniques Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

Bandwagon Technique Everyone is doing it! So You should too!!!

Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

Loaded Word Use “loaded” words like . . . New Improved best

Misuse of Statistics When the statistics are based on a falsehood.

Name Calling or stereotyping

Snob Appeal aims to flatter Makes the insinuation that this product is better than others. “avant garde” ahead of the times. The ultimate driving machine

Plain Folks Makes the leaders look like ordinary, normal ‘Plain folks’ a convincing method to show they are just common people. Opposite of snob appeal

Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and ……..

PRACTICE: What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word

Rules of the Game: 1.) use one laptop 2.) get into pairs 3.) use the letter cards to show your answer 4.) You can not YELL out!

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

C. Testimonial

Loaded Word

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics

What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Snob Appeal

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded Words

What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Misuse of statistics

Next Task In your groups: Have your leader come and choose: -3-4 magazines & -8 post-it notes. Identify 7 out of the 8 propaganda techniques. Label them on your post-it and stick them on the advertisement. You have 15 minutes to complete this task Be ready to justify your answers as you will share them!

Individual Assignment Create a new word doc. Choose 2 adverts –one paper and one digital You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why it works. Also explain what it appeals to – ethos, logos or pathos