Lion’s Pride Colton Jones 201504115 Ricardo Rodriguez Abrego 201503782 Marcus Rowlett 201302801 Monday, February 27th Lion’s Pride Presentation 1

Executive Summary We are introducing: Lion’s Pride, which is an investment platform for venture capitalist to have the ability to network with all types of entrepreneurs For an entrepreneur to successfully post on Lion’s Pride, they will have to fill out a form providing investors with all the necessary information in regards their investment Monday, February 27th Lion’s Pride Presentation 2

Goals and Strategies Vision: Capturing Capital. Stimulating Entrepreneurs. Mission Statement: To enhance the thriving business world by creating a convenient network among investors and entrepreneurs Goal: Our goal at Lion’s pride is to acquaint those with financial power and interest in investing to one of the 1,143, 630 small businesses in Canada as of 2015 Monday, February 27th Lion’s Pride Presentation 3

Entrepreneurs Requirements Company Name Product or Service Offered Valuation of Company Funding requirements Business Model Barriers to Entry Competitive Landscape Current State Exit Strategy Contact Information Monday, February 27th Lion’s Pride Presentation 4

SWOT Analysis Strengths: There are no other mobile applications available performing the same services on either the App Store or Google Play store Weaknesses: One weakness relates to the Fast follower problem, any other app creator could create a similar platform learning from our mistakes and focusing on our strength Monday, February 27th Lion’s Pride Presentation 5

SWOT Analysis Continued Opportunities: There are no apps that allow those with financial capital to connect with business in need of fiscal support Threats: Our threats are the other platforms similar to ours, such as: Kickstarter and Indiegogo Monday, February 27th Lion’s Pride Presentation 6

Competitors Our more direct competitor would be online fundraising websites such as Kickstarter and Indiegogo Other indirect competitors would be television shows such as Dragon’s Den or Shark Tank Monday, February 27th Lion’s Pride Presentation 7

Funding There are 3 ways in which Lion’s Pride could raise capital: 1. Include paid advertisements on our application 2. Take a royalty of investments 3. Request sponsorship from corporations or venture capitalists Monday, February 27th Lion’s Pride Presentation 8

Accounting Requirements Lion’s pride will require and part time accountant to ensure that deals all the financial processes are taken care of in an orderly manner and follows the International Financial Reporting System (IFRS) This accountant will also take care of the income of funding and allocation of our resources This will cost Lion’s Pride around $26,650 annually Monday, February 27th Lion’s Pride Presentation 9

Legal Requirements Lion’s Pride will be required to hire a lawyer in order to create contract regarding the acquisitions of certain percentages of said entrepreneurs companies It will cost around $40,000 yearly to employee a part time lawyer in Canada Monday, February 27th Lion’s Pride Presentation 10

Marketing Strategy Lion’s Pride will provide advertising space on its pages in exchange for promotion of our app from financial institution’s Apps spread incredibly quickly due to positive word of mouth, so we will be focused on promoting our app through different social medias Establish a full presence in app review websites like 148apps, AppStoreApps, and AppAdvice. Monday, February 27th Lion’s Pride Presentation 11

Marketing Strategy Continued Reach out for bloggers who write on niches that relate to our app. For instance, a children's app can be pitched to bloggers who write for mothers. Get press, tons of it. Entrepreneur Neil Patel says: "Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists." Create a product video. Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Monday, February 27th Lion’s Pride Presentation 12

Required Costs Accountant cost: $26,000 Legal Costs: $40,000 App developer: $50,000 Estimated Total Cost: $116,000 . Monday, February 27th Lion’s Pride Presentation 13

Long Term Viability This app has great potential for success, as there are over 1 million small businesses in Canada We at Lion’s Pride believe that it may be costly initially to set up the app yet once it is running we will be a strong platform for entrepreneurs to pitch ideas As awareness of our app increases we believe this will be a pivotal service for entrepreneurs to be able to follow through with their business ideas and make there dreams come true Monday, February 27th Lion’s Pride Presentation 14

Lion’s Pride Colton Jones 201504115 Ricardo Rodriguez Abrego 201503782 Marcus Rowlett 201302801 Monday, February 27th Lion’s Pride Presentation 15

Lion’s Pride Any Questions? Monday, February 27th Lion’s Pride Presentation 16

References Varshneya, R., & more, R. (2013, October 9). 25 creative ways to promote your App for free. Retrieved February 26, 2017, from Apps & Software, https://www.entrepreneur.com/article/229305 Mobile forms and applications Blog. (2016, June 17). Retrieved February 26, 2017, from Formotus, http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development Investment proposal template - Download free sample. Retrieved February 26, 2017, from Pandadoc, https://www.pandadoc.com/investment-proposal-template Monday, February 27th Lion’s Pride Presentation 17