This was a real memo received by a copywriter at one of his companies: “Effective late last week the Flavor-iffic project was shelved by the Flavor-Master Consumer Products Division Management. The Reasoning had to do with funding generated covering cost of entry, not cost of entry as it would relate to test market in ’95, but as it would relate to expansion, if judged successful across major pieces of geography in ’96 and beyond. In sum, the way Flavor-Master new products division served up Flavor-iffic to Consumer Products Division Management was that if Flavor-iffic in ’95, ’96, and ’97, in effect have Corporate fund the program, Consumer Products Division could recommend to Corporate to proceed with the program. The decision was made at the Consumer Products Division Management level that Corporate would most probably not accept that and the subject was taken no further.” This was a real memo received by Luke Sullivan at one of his agencies – Fallen, Martin Agency or GSD&M. 143 words. What was he trying to say? Sullivan, Luke., & Bennett, San. (2012). Hey, Whipple, squeeze this!: The classic guide to creating great advertising. Hoboken, N.J: Wiley. pp. 107-108
The program was killed because it was too costly. Translation: 9 words. The program was killed because it was too costly.
Reports, Marketing, Social Media, Advertising Plans - Research (go find sources to solve a problem back up and argument/recommendation and sell that solution … application - learning 5 years 3 classes, 3 institutions, undergrad and graduate students … Hart Research Associates conducted an online survey on behalf of the Association of American Colleges and Universities among 400 employers whose organizations have at least 25 employees and report that 25% or more of their new hires hold either an associate degree from a two-year college or a bachelor’s degree from a four-year college.Respondents are executives at private sector and nonprofit organizations, including owners, CEOs, presidents, C-suite level executives, and vice presidents. https://www.aacu.org/sites/default/files/files/LEAP/2015employerstudentsurvey.pdf
Writing Skills
Writing Skills
Writing Skills
Writing Skills
Writing Skills
Writing Skills
Writing Skills
Are we helping our students transition into the workforce as good communicators because specific discipline skills writing? Writing Skills Source: https://www.slideshare.net/PeopleDrivenPerformance/cost-of-poor-internal-communications-912-14471708