Chapter 12 Products, Pricing and Distribution

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Presentation transcript:

Chapter 12 Products, Pricing and Distribution

PRODUCTS

Types of Goods Convenience Consumer Goods= are items that are small, easy to distribute, have a low price, and are purchased frequently. Shopping Goods= tend to have a higher price in relation to convenience goods. Consumers use a selection process when purchasing. Specialty Goods = are products that have a unique brand or characteristic. Examples Starbucks, Nike

Convenience Goods

Shopping Goods

Specialty Goods

Durable Goods

Industrial Goods

Product Development Generating Ideas Evaluating Ideas Developing the Product Introducing the final product to the marketpplace

Quantitative vs Qualitative

PRICING

Skimming Pricing vs Penetration Pricing

DISCOUNTS OFF SEASON DISCOUNTS CASH PAYMENT DISCOUNTS QUANTITY BASED DISCOUNTS TRADE DISCOUNTS SHIPPING DISCOUNTS

DISTRIBUTION

CHANNELS OF DISTRIBUTION THE PATH A PRODUCT TAKES FROM THE PRODUCER TO THE CONSUMER

SHIPPING METHODS

VIDEO LINKS Amazon Distribution Center https://www.youtube.com/watch?v=Y-lBvI6u_hw Zara Retail Distribution https://www.youtube.com/watch?v=qhCM0F81vEg Pricing Tricks https://www.youtube.com/watch?v=gTrDadzS0FA

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