Direct-to-Consumer Audiences Cision ID Direct-to-Consumer Audiences

Cision ID Earned Media Distribution, Measurement and Management Company Press Releases, Influencer Database, Media Monitoring, Activation Cision Global Insights A platform that drives understanding of what the market is saying about client brands and products, who is saying it, and activation tools to increase marketing effectiveness. Cision identifies content relevant to brands’ and products’ themes and objectives, and identifies the specialized audiences consuming that content. BulletinHealthcare activates paid media campaigns through Cision ID, enabling reach and engagement of consumers engaged with content relevant to the brand. BulletinHealthcare DTC, through Cision ID

Getting Started with Earned Media Audiences Search Terms Brand (e.g. Basaglar) Competing Brand Names Keywords, Phrases: ‘Type 1 Diabetes’ ‘insulin injectables’ ‘diabetes diagnosis’ 1. Identify Earned Media Content Determine brand-relevant search terms & keywords, then monitor for third-party earned media coverage.

Getting Started with Earned Media Audiences Define Watch Pages ‘What to do When you find out you have diabetes’ ‘List of Common Diabetes Medications’ ‘Type 1 Diabetes Slideshow’ 2. Build Earned Media Audiences Cision plugs into the programmatic ad space to identify consumer audiences exposed to earned digital content. Identify Target Audience Consumers reading relevant articles

Getting Started with Earned Media Audiences 3. Activate Paid Media Strategies Cision Earned Audiences are automatically available for retargeting within MediaMath. Retargeting: Pre-exposed Audiences Increasing: Audience Relevance Integrating: Audience Behavior

New Partner Launch: Next Steps Scoping Results and Objectives Identify Keywords Define Engagement KPIs (CTR, LPVs) Begin Audience Search Paid Test Execute Paid Media Campaign to Target Audience 30 Day Review Evaluate Results, Optimize