The Arizona Donor Registry Donate Life Month & The Arizona Donor Registry

Donation Celebration Luncheon Hispanic Chamber of Commerce Article in newsletter sent to 700 members Link to Arizona Registry Honor key community members including VP of Chicanos Por La Causa and Mayor Bob Walkup Issue Workplace Challenge to 150 attendees at the luncheon

Four Week Media Blitz Hand deliver 200 pieces each week to radio, print, TV, and magazine contacts: Week 1 – Puzzle Week 2 – Pedometer Week 3 – Cube with changing images Week 4 – Travel Mug Every week after media drops we send out a press release and follow up with a phone call.

Universities/Colleges University of Arizona Students for Organ Donation Registry drive April 10 - April 14 Arizona State University Public Relations Student Society of America (PRSSA) National Organ Donor Awareness Competition Northern Arizona University Public Relations Student Society of America (PRSSA) Registry drive April 3 – April 5 Maricopa Community Colleges Wellness fairs at five community colleges

Successful Results Goals Sign up 5 business as workplace partners at the Donation Celebration 2-3 interviews/stories per week 600 new registrations from University and Collegiate registry drives