Value Proposition Canvas

Value Proposition Canvas Emotional Why Visible Hidden How What Start here Rational Inertia

Value Proposition Canvas What are the emotional drivers of purchasing? What does it feel like to use your product? What your product do? What are the hidden needs? Risks of switching to your product? How does your product work? What are the rational drivers of purchasing? What do people currently do instead?

Value Proposition Canvas Grow bigger Prestige Porous Accelerator Grow the team DIY Incubator Learn faster Fixed costs Productive environment Social environment Productivity Quiet space Serious Business Scalability Advice Harvard of Accelerators Collegial community Funding Customised Investment Innovation Warehouse Startup Accelerator High Growth Startups Rented offices Coffee shops

Value Proposition Canvas Simple Everything everywhere Fast to enter things Share notes with people Never forget Easy syncing Loosing things Fast to use Single system Sync across devices Remember things External brain Locked into a system Save information Include images Remember everything Write things down Rich meta data Evernote Online notes Mobile professionals Email to yourself Text documents

Build your own canvas Customer Want Product Benefit Customer Fear Brand Experience Product Feature Customer Need Company Name Product Name Customer Persona Substitute behavior