Leads Origins 67% faster Speeds Offers Computer Services Business challenge Envisioning a platform designed to connect organizations with the most relevant social media users, Leads Origins needed to team with a technology leader to bring its solution to market. Transformation After evaluating IT providers that included Amazon Web Services, Leads Origins chose IBM, joining the IBM Global Entrepreneur Program. With IBM® Bluemix® technology and IBM Watson™ Developer Cloud services, the company delivers an innovative offering that boosts social media advertising performance. “With Bluemix, we process data and provide results in just one-third of the time it took us previously.” —Manuel Delgado, Founder and Chief Executive Officer, Leads Origins Manuel Delgado Founder and Chief Executive Officer Leads Origins Slide doc ID # from MAM Case study ECC link Client name Leads Origins Company background Headquartered in Madrid, Spain, Leads Origins offers a first-of-its-kind analytics platform designed to create segmented target audiences for Instagram, LinkedIn and Twitter marketing efforts. By connecting organizations with the most relevant social media users, the company helps financial, educational, IT, media and professional services institutions significantly improve the reach and effectiveness of their advertising campaigns. Business challenge Envisioning a platform designed to connect organizations with the most relevant social media users, Leads Origins needed to team with a technology leader to bring its solution to market. Transformation After evaluating many IT providers, Leads Origins chose IBM, joining the IBM Global Entrepreneur Program. With IBM® Bluemix® technology and IBM Watson™ Developer Cloud services, the company delivers an innovative offering that boosts social media advertising performance. Results Leads Origins accelerates time to market by 67 percent, cuts resource deployment time from days to minutes and establishes global data center presence to support customers worldwide. Client quote “With Bluemix, we process data and provide results in just one-third of the time it took us previously.” —Manuel Delgado, founder and chief executive officer, Leads Origins Solution components IBM® Bluemix® IBM Watson™ Developer Cloud IBM Watson Natural Language Classifier Service IBM Watson Personality Insights Service Business benefits 67% faster time to market with a powerful processing environment that accelerates solution delivery Speeds resource deployment with instances available in minutes instead of days Offers global support with IBM Cloud data centers worldwide Leads Origins Solution components IBM® Bluemix® IBM Watson™ Developer Cloud IBM Watson Natural Language Classifier Service IBM Watson Personality Insights Service Speeding time to market by 67 percent with IBM Cloud and cognitive technologies Headquartered in Madrid, Spain, Leads Origins offers a first-of-its-kind analytics platform designed to create segmented target audiences for Instagram, LinkedIn and Twitter marketing efforts. By connecting organizations with the most relevant social media users, the company helps financial, educational, IT, media and professional services institutions significantly improve the reach and effectiveness of their advertising campaigns. WUP12821USEN-00