Using IP to Promote International Trade’ Foreign Investment and Transfer of Technology; Challenges and Benefits WIPO ASIA-PACIFIC CONFERENCE ON NATIONAL IP STRATEGIES FOR DEVELOPMENT; Manila, October 2009 ron marchant CB FRSA

Outline Role of IP Trade and Investment Technology Transfer Challenges Benefits ron marchant CB FRSA

Role of IP Scope Stability Predictability Protection and Reward Information Strategic planning CONFIDENCE ron marchant CB FRSA

Trade and Investment Trade Investment Outward Inward Prevent leakage Identified products and services Safe markets Partnerships Inward Consumer satisfaction Investment Prevent leakage Returns on investment Investor confidence ron marchant CB FRSA

Technology Transfer Provides framework for agreement Helps identify and define partnerships Increases return for publicly funded research Increases access to technology Encourages use of “out of patent” know-how Improves technological capability of industry Enhances reputation of research bodies ron marchant CB FRSA

Challenges Building a comprehensive strategic approach Developing skills IP professionals Technology transfer offices Accessible IP Effective enforcement Defending national interest Influencing development and governance of global IP ron marchant CB FRSA

Benefits Ability to plan and form stable partnerships Opens-up regional possibilities Open agreements Better global governance of IP regimes Encourages science base Helps local SMEs grow Good economy Better life for citizens ron marchant CB FRSA