MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY ScaleArc and Microsoft Partnership a Perfect Balance ScaleArc ScaleArc is a leading provider of database load balancing software. Its software inserts transparently between applications and databases, creating an agile data tier that provides continuous availability and increased performance for all apps. Its customers gain instant database scalability for app environments. To learn more, visit scalearc.com. “We helped answers.microsoft.com migrate to SQL Server 2014. The Microsoft Go-To-Market Services team helped spread the word. That’s partnership.” – Justin Barney, President and CEO, ScaleArc ScaleArc's database load balancing software has proven an ideal choice for companies looking to migrate to SQL Server 2014. Microsoft’s own answers.microsoft.com site provided a perfect example of the easy upgrade. So when ScaleArc wanted to promote its solution, it turned to the Microsoft Go-To-Market Services team. Microsoft co-hosted a webcast with Varun Singh, founder and CTO of ScaleArc, showing how the company’s database load balancing software shortened Microsoft’s migration to SQL Server 2014 from nine months to four. The Microsoft Go-To-Market Services team provided support with a blog and a tweet about the webcast. Microsoft also helped ScaleArc get listed in the Azure Marketplace, and the Microsoft Go-To-Market Services team featured ScaleArc in its partner newsletter and on its partner community call. Microsoft also facilitated a display campaign for ScaleArc that resulted in more than 1 million impressions and hundreds of page views. Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog. Microsoft Go-To-Market Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com.