Modern Challenges & Opportunities Ipswich Buses Modern Challenges & Opportunities

Ipswich Buses - A Brief History Origins can be traced back to 1903 as Ipswich Corporation Commenced operating trams Trolley buses introduced in 1923 to replace the trams First motor buses introduced in 1950 Transport Act 1985 Assets of Ipswich Corporation transferred to new legal entity “Ipswich Buses Ltd” in 1986 In May 2016 purchased Carters Coach Services

Ipswich Buses Today Has a fleet of 75 buses with a PVR of 65 buses Network of local bus services across Ipswich and into Suffolk & Essex Employees 183 staff including 146 drivers across two sites Almost 7 million passenger journeys per annum 1.5 litres of diesel a year 100% Owned by Ipswich Borough Council One of only 9 remaining municipally owned bus operators

Route Branding

Deregulation of the Bus Industry In early 1980’s most of the British bus industry was in public ownership State owned National Bus Company or Municipally owned Thatcher Government white paper implemented Transport Act 1985 26th October 1986 British bus industry was deregulated Act allowed competition on local bus services for the first time since 1930’s National Bus Company split into 70 separate company's and sold Sell off created todays big 5 bus operators Bus wars

A Declining Industry

A Declining Industry

Contributing Factors & Challenges Rising fares Congestion Lack of accessibility Anti social behaviour Car ownership Reduction in funding or reimbursement Pop up / App based transport solutions

Reversing the Decline

Opportunities for the Industry Technology Mobile phone apps – journey planning & ticketing Contactless payment, ApplePay, GooglePay, M-Ticketing Alternative fuels, electric vehicles, hybrid, gas Employee travel schemes Multi Operator / Multi mode tickets Sizewell C

Making a Difference in Ipswich & Suffolk Retail partnering & B2B relationships Part of our local community Building relationships Supporting businesses Sustainable network Employment & education Responsible procurement and disposal

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