Glenmorangie Scotch Reception Ruth’s Chris Steakhouse 11.26.13

“Scotch Reception @ Ruth’s Chris” Date & Location: 26th of November 2013 @ Ruth’s Chris Steakhouse, Boston, MA Action: Worked with executive chef and event coordinator to create a menu that was a bit different than what most Ruth’s Chris execute Expand consumers palate and knowledge outside of basic scotch Have consumers mix and mingle over a glass of Glenmorangie instead of formal sit down dinner Objective: Have account bring in Ardbeg and get consumer feedback Expand higher marque use of scotch in account Results: 70 consumers in attendance Account wants to continue work with Ardbeg and print on their menu Account wants to start doing similar events once a month