INCREASE YOUR SHARE VALUE! STOP talking and LISTEN when the teacher is speaking…. …and complete tasks during the lesson. Your Teacher Wants To get a good grade In your GCSE

Learning Objectives: to revise… MARKET RESEARCH and PROMOTION

MARKET RESEARCH DESK RESEARCH …involves COLLECTING and ANALYSING data in order to gather relevant information. FIELD RESEARCH

WHY MARKET RESEARCH? So businesses can perform effectively by gathering information about: Customer wants and needs; Market demand; Competitors; Distribution channels and so on…

GOVERNMENT PUBLICATIONS SECONDARY RESEARCH WHOLE MARKET PAST TRENDS REPORTS GOVERNMENT PUBLICATIONS ARTICLES CHEAPER EFFECTS OF INCREASED SALES: Increased Profitability: benefits include: More capital to invest; Strategies may cover many areas including operations management, marketing and finance. More sales will have an increase on supply and the supply chain. Increased demand means an increase in output, and increased output will have an effect on company resources (SUCH AS?). In terms of efficiency, retail stores can look to improve their utilisation of resources including equipment and staff, in order to cope with an increase in sales. INSTANTLY AVAILABLE OUT-OF-DATE

PRIMARY RESEARCH NEW INFORMATION CUSTOMER’S VIEWS QUESTIONNAIRES PRODUCT TESTING SPECIFIC RELEVANT

Market Segments: Businesses divide customers into groups according to different characteristics… AGE …this helps them to identify a TARGET AUDIENCE for advertising and to REFINE PRODUCTS and SERVICES. GENDER LIFESTYLE TARGET AUDIENCE CULTURE REFINE PRODUCTS and SERVICES INCOME