1 2 3 Key Metrics Current progress Metric Targeted state … … List top three metrics that help validate deal-killer assumptions: Current progress What have we already done to validate these assumptions? Metric What are we measuring for these assumptions? Targeted state How do we intend to improve this? 1 … e.g., Measure demand by number of customers who are willing to pay $x for the prototype Strategy 1 e.g. offered prototype to customers for a trial; customers used product as expected Strategy 2 Strategy 1 e.g. refine prototype based on initial feedback and test customers’ willingness to pay Strategy 2 2 … Strategy 1 Strategy 2 Strategy 1 Strategy 2 3 … Strategy 1 Strategy 2 Strategy 1 Strategy 2