4.01 Examine web page development and design. Web Site Organization 4.01 Examine web page development and design.

Information Architecture Determine the mission/purpose of the web site Sell (e-Commerce) Inform Entertainment Hybrid Define goals of the site Short term Long term Define target audience Examine competitive sites WWW

Information Architecture Identify the content of the web site Text Graphics Video, Audio, Animation Forms JavaScript, Java Applets Determine web site structure and navigation Linear or Sequential Random access Hierarchical

Linear or Sequential Structure Users view pages one at a time Arrange topics in chronological, alphabetical, or series specific order Include links to next page and back to previous or index page only Use for pages that users need to read in order Step by step learning Presentations

Random Access or Webbed Structure Allows users to jump to any page on the web site Use for sites with a few inter-related pages The order of the viewing doesn’t matter Must be consistent or user will get confused Use navigation bar or menu on all pages

Hierarchical Looks like a family tree with parents and children or like a chain of command Use to organize large amounts of information with categories and subcategories Best way to organize complex bodies of information