Glasgow Life Digital Marketing

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Presentation transcript:

Glasgow Life Digital Marketing

Websites

Website Numbers

Total visits – 18. 4M annually YOY Comparison. Unique Visitors Total visits – 18.4M annually YOY Comparison Unique Visitors Visits 2011 - 2012 1,878,091 11,421,223 2012 - 2013 2,884,837 18,376,516 Increased by 53.6% 60.9%

Social Media

Social Media 71 Social Media Profiles (YOY Comparison 2011-12) 515,053 Interactions (Up 148%) 285,696 Unique Users (Up 90%) 129,958,414 Impressions (Up 49%) Response within 24 hours

Ongoing Developments

Complete move to mobile Embracing the general trend away from web based information to digital resources Continued focus on User Experience design Growth of social media

Non Responsive Sites Desktop 60%. Mobile 29% Non Responsive Sites Desktop 60% Mobile 29% Tablet 11% Responsive Sites Desktop 40% Mobile 44% Tablet 16%