Marketing strategy http://www.youtube.com/watch?v=EHECpPEyUNo.

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Presentation transcript:

Marketing strategy http://www.youtube.com/watch?v=EHECpPEyUNo

In the News Weather forecasts impact sales at Walmart Expected: Put out umbrellas when rain predicted; shovels when snow, etc. Unusual purchase relationships with weather Ideal berry weather—low wind with temps below 80 degrees Put out berry ads in areas with those zip codes Triples berry sales Eat steak when it’s warm with higher winds—no rain Ground beef does better with higher temps and low winds Salads sell better in 80 plus weather and low winds Trends on Pinterest—they market with the post on endcaps Source: Advertising Age, October 27, 2014

Why does this matter Agencies are paying top dollar for data analyst $125,000 to $160,000 with $20,000 bonuses Data Scientist High demand and low supply Programs focused on statistics and economics

Growth matrix MARKET SHARE High Low High MARKET GROWTH Low

Growth Strategies PRODUCTS AND SERVICES Current New Current MARKETS