SARE Final Report Increasing Farm Profitability through Agritourism Product Development and Marketing Lisa C. Chase Natural Resources Specialist, UVM Extension.

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Presentation transcript:

SARE Final Report Increasing Farm Profitability through Agritourism Product Development and Marketing Lisa C. Chase Natural Resources Specialist, UVM Extension Director, Vermont Tourism Data Center July 6, 2010

Outputs Outputs 1. Agritourism training modules were developed Activities 1. Agritourism training modules were developed 2. Nineteen workshops were held in nine states (VT, DE, MA, MD, ME, NH, NY, RI, WV) in the Northeast with 763 farm operators. Completed evaluations were received from 138 farms. 3. Farm operators received technical assistance.

Outcomes - Short Term - Learning First survey (n=126)

Outcomes - Short Term - Learning First survey (n=119)

Outcomes - Short Term - Learning First survey (n=116)

Outcomes – Medium Term Projected First survey (n=125)

Outcomes – Medium Term Projected First survey (n=125)

Outcomes Outcomes – Medium Term Web survey (n=68) Farmers will take actions that help them: (1) start a new agritourism venture; (2) improve an existing venture; or (3) decide not to begin a venture based on business analysis. 10/17/2019

Outcomes Outcomes – Medium Term Web survey (n=56) 10/17/2019

Outcomes Outcomes – Medium Term Web survey (n=57) 10/17/2019

Outcomes Outcomes – Medium Term Web survey (n=68) “Increased involvement in local schools and organizations.” “Social media marketing.” “Maple tours for the off-season.” “Pairing and tasting events.” “Green Hotel certification.” “Customer satisfaction survey.” “Educational nature trails.” 10/17/2019

Outcomes Outcomes – Long Term Web survey (n=68) Farmers that have adopted new agritourism practices report improved farm viability

Outcomes Outcomes – Long Term Web survey (n=61) How have the following items impacted the profitability of your business during the past year?

Outcomes Outcomes – Long Term Web survey (n=61)

Impact on profitability from information received through last year's Outcomes Outcomes – Long Term Web survey (n=61) Impact on profitability from information received through last year's agritourism workshop or technical assistance (40 farms with positive impact). MA/RI/CT MD ME NH NY VT WV Negative impact No impact 3 4 2 6 Positive impact 11 5

Outcomes Outcomes – Long Term Web survey (n=42)

Outcomes Outcomes – Long Term Web survey (n=41)

Outcomes Outcomes – Long Term Web survey (n=42)

Next Steps Nonrespondent follow-up Regional collaboration Complementary grants