Digital. Engaged. Our network is more engaging than social media.

The Generation Active Network For fifty-two minutes an hour, our video network is pumping out tracks from the biggest stars in 3600 health clubs across the U.S. We round out our programming with fashion, weather, sports, nutrition tips, and pertinent gym news that engages our audience.

95% More Essential than Social Media 5% 464 People 5% 26 People The gym is so vital to our audience that 95% said they would choose working out over social media if they had to give up one of them for the rest of their lives. The Generation Active video network is integral to their health club experience and is more essential than their social media. More Essential than Social Media http://yahoouk.tumblr.com/post/158387783771/emotional-context-could-make-digital-ads-40-more#.W0UNLdhKjUI Generation Active Poll 2018, +Kam Inc.

A Bigger Part of their Lives 78 A Bigger Part of their Lives Mins Per Visit Health Club Members spend an average of 4 hours per week1 at the gym. It is so important to them that they spend less overall time on Instagram or Snapchat.2 Our audience is engaged and more aware of our media because they spend more time with it. 42 Mins 27 Mins 26 Mins 78 Mins. 1. The Nielsen Company ZOOM On-Location Study. 2. eMarketer. Sep 2017

84% Our Environment Inspires their Passion 16% 979 People 16% 184 People Our Environment Inspires their Passion 84% of health club members said they would continue to work out even if they could be fit and healthy without it. Where else can you engage an audience that values an environment like this? http://yahoouk.tumblr.com/post/158387783771/emotional-context-could-make-digital-ads-40-more#.W0UNLdhKjUI 2018 Generation Active Survey, +Kam Inc.

Relevant Advertising 71% 26% 18% Say Ads are Relevant1 26% Say Ads are Relevant2 18% Relevant Advertising We offer an environment where ads are on-target and applicable to our audience. The Generation Active Network scores 2.5X better than Social Media. https://www.marketingcharts.com/charts/adobedigitalinsights-most-relevant-ad-channel-by-age-apr2018 1. 2018 Generation Active Survey, +Kam Inc. 2. Marketing Charts Survey

We Reach Your Target at Their Best Research shows that when people are in active mindsets, such as investing in themselves, they have the highest ad recall and favorability scores.1 Our video network uniquely allows you to connect with this powerful audience when they’re focused, positive and open to change. 75% said they work out to improve their mental state and for stress relief.2 40% more effective when ads are viewed in a positive mood3 1. Kantar Millward Brown Digital Mindset Study 2. Generation Active Survey 2018, +Kam Inc. 3. Receptivity of Emotions study by Yahoo

The Generation Active Network Provides… Two programmatically enabled video products that offer: 100% Brand Safety 100% Viewability 100% Ad Completions 100% Share of Voice 100% Human Impressions Nielsen measurement 98 Million Video Impressions Daily

The Generation Active Network Delivers… A consistent double-digit lift across KPIs show that ZOOM’s premium content and promotions strategy works. 12.7 Point Lift in Purchase Intent 12.7 Point Lift in Favorability To start, we wanted to share the success we have had by bringing brands to Generation Active. ZOOM brand partners have seen a double-digit lift across KPIs including awareness, favorability, recall, and consideration. These results show that ZOOM’s premium content and promotions strategy work and we are going to share the details on why (along with case studies). *You can share case studies after this slide or when/if you activate the programming wheel on slide 14 Disclaimer: Results noted are not guaranteed but an average of ZOOM campaigns from 2016-2017. 17.3 Point Lift in Awareness 65.1% Average Ad Recall Source: +KAM Research Firm Impact Studies of ZOOM Campaigns 2016 - 2017

ZOOM WORKS! 2.2% 12.7% ZOOM 12.7% ZOOM 4.3% Online Our post-campaign surveys consistently show results that dwarf online media. 4.3% Online  Yes, and there are many ways that we prove that. Media owners measure effectiveness in various ways. At ZOOM, we typically execute campaign impact studies that look at things like brand lift, foot traffic, purchase intent, etc. When looking at KPIs provided by ComScore for digital, compared to our ZOOM benchmarks based on campaign impact studies conducted in 2016 and 2017, ZOOM consistently outperforms digital for two major brand lift KPIs: These studies are not a given, and do incur incremental costs, so it normally requires a larger budget and more impressions to measure campaigns. While we can absolutely measure, you might need to be spending a few hundred thousand on a campaign. Source: ComScore 2017. ZOOM norms compiled by +KAM based on 2016/2017 survey results

Looking for more digital engagement? ZOOM is Digital. Engaged. Name Title 646-388-99XX XXX@zoommedia.com