How to add £100k to your turnover without leaving your kitchen table Ecommerce How to add £100k to your turnover without leaving your kitchen table www.lilyblanche.com
OED definition: Ecommerce: “The buying and selling of goods and services over the internet” www.lilyblanche.com
Ecommerce as a business model Low barriers to entry Highly flexible Not location dependent Highly productive Cash generating You don’t even need a website Ecommerce as a business model www.lilyblanche.com
If you only remember one thing… It is not difficult to grow a six figure ecommerce business part-time from your kitchen table providing… …YOU HAVE A GREAT PRODUCT If you only remember one thing… www.lilyblanche.com
What makes a good ecommerce business? Is your average order value between £70 and £300? Is your gross margin 20% or more? Does your offering lend itself to return customers? Does it lend itself to multiple item orders? Does it add value to the market? Can it sell across multiple platforms – Amazon/ Ebay etc? Is your offering difficult to find locally? Does it have export potential? Is it hot in your location? Is there competition in your market for keywords? Does it weigh less than 2kg Is your target market women? Are you operating in a niche? Is it hobby related? What makes a good ecommerce business? www.lilyblanche.com
There are three ways to grow an ecommerce business Get more people to view your business – TRAFFIC Get more of the people who visit to buy – CONVERSION Get more of your customers to buy again - RETENTION There are three ways to grow an ecommerce business www.lilyblanche.com
Unpaid Traffic Search Engine Optimisation: Speed of loading – GTMetrix.com Mobile friendliness - https://search.google.com/test/mobile-friendly Keywords – Google Keyword Planner Backlinks – www.ahrefs.com Unpaid Traffic www.lilyblanche.com
Paid Traffic Google Adwords – customers primed to buy Facebook / Instagram / YouTube/ Pintrest advertising – social You need both! www.lilyblanche.com
Lily Blanche Memory Keeper Lockets www.lilyblanche.com
Lin’s Locket – viewed more than 3m times www.lilyblanche.com
Creating An Ad In Facebook Ads Manager www.lilyblanche.com
How To Build An Effective Facebook Funnel Top of funnel – choose the video views optimisation Middle of funnel – choose the traffic objective Bottom of funnel – choose the conversions objective Remarketing – use DPA www.lilyblanche.com
Targeting Use Audience Insights To Build Interest- based audiences Use Custom Audiences to build lookalikes of customer groups Use native ads that garner high social proof: likes, comments, shares Check your relevance score - < 10 Check your frequency score > 3 Facebook works in five day time frames Facebook needs 50 events a week for conversion optimisation Targeting www.lilyblanche.com
Scotland’s New Institute of Ecommerce www.lilyblanche.com
Useful Resources Websites: search.google.com/test/mobile-friendly GTMetrix.com Ahrefs.com Google keyword finder Books: SEO Made Easy by Evan Bailyn The Ultimate Guide to Facebook Advertising by Marshall, Krance & Meloche Web of Influence – The Psychology of Online Persuasion by Natalie Nahai Podcasts and Vlogs: Perpetual Traffic Podcast with Keith Krance and Molly Pittman - Digital Marketer Smart Marketer by Ezra Firestone Useful Resources www.lilyblanche.com
We are social Linkedin Gillian (Gillian Bowditch) Crawford Facebook /lilyblanchejewellery Instagram /lilyblanchejewellery Twitter / LILY_BLANCHE Email gillian@lilyblanche.com Please follow us, like us, comment and most of all share! We are social www.lilyblanche.com