COMMUNICATIONS PRESENTATION 2019

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Presentation transcript:

COMMUNICATIONS PRESENTATION 2019

NICHE MARKETING People. Passion. Performance.

BREWERIES Joined the Brewers association 18 BREWERIES Joined the Brewers association Attending trade show April 8-11 Sending 1 version of this email to distributors about niche marketing. Version 2 post tradeshow. Created custom landing page about all things Beer/Compressor related https://www.cp.com/en- us/compressors/news-and- events/beer-and-compressors People. Passion. Performance.

19 HANDOUT People. Passion. Performance.

WHAT’S AHEAD? Winery (Trade show in December) Granite Coffee industry Wood carving People. Passion. Performance.

OTHER: People. Passion. Performance.

22 UPGRADE Upcoming 6 month promotion targeting customers who do NOT have a CP compressor presently. “Upgrade” to CP How to Market? Digital banners for distributors to promote POS sent out to top distributors E-mail marketing Webinar going over program for distributors PPC People. Passion. Performance.

24 NEW TEMPLATES People. Passion. Performance.

25 NEW TEMPLATES People. Passion. Performance.

People. Passion. Performance. 39 People. Passion. Performance. People. Passion. Performance.