UH Web Communicators Meeting April 11, 2017 UH Web Communicators Meeting

Agenda Announcements: Updates: Intro – Bob Marberry – UI/UX Manager Google Analytics/AdWords Online tracking and the Privacy Policy  Updates: Online Forms New Division website Catalog API Calendar

Quick housekeeping Announcements

Robert “Bob” Marberry Started April 9, 2018 Over 17 years of web experience Free time is a luxury Loves coffee Office at ERP1A rlmarber@central.uh.edu

Analytics / Digital marketing Google Analytics / Adwords TLTR Privacy policy rules for Google Analytics https://support.google.com/analytics/answer/7318509?hl=en&ref_topic=1008008 Privacy policy rules for Google Remarketing policy https://support.google.com/adwords/answer/2549063?hl=en EU Cookie law - http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm The EU Cookie Law requires any website owned in the EU or targeted towards EU citizens to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.  CMS –policies are in the footer > Privacy Policy (http://www.uh.edu/policies/privacy/) In the interest of knowledge sharing I wanted to quickly discuss a few policies. Who is not in the CMS?

A way for anyone to easily build simple web forms in the CMS Form Builder Widget

How are forms used on your website? Why are you collecting information? What information are you collecting? Is it PII (Personally Identifiable Information)? https://www.gsa.gov/reference/gsa-privacy-program/rules-and-policies-protecting-pii-privacy-act PII info must be handled securely through UIT If using third-party, vendor protocols must be reviewed and approved by UIT

How are forms put on your website? Handwritten code? Third-party form wizard? Linking to an external form? Asking UIT or Web Marketing for help?

How are form submissions received? Email? Google spreadsheet? Something more secure?

There’s got to be a better way Insert hilarious infomercial fail GIF here What would be the ideal solution for the CMS?

A one-stop shop for all things related to the Division of Marketing, Communication, Media Relations Division Website

Leadership & Staff Directory of all leadership and staff for the division Contact information Our beautiful faces

Departments Branding Creative Services Communication Marketing Media Relations Social Media Video Production Web

Guidelines & Policies Brand & Style Guide Social Media Policy Editorial Style Guide Filming Guidelines Media Training Guide News Media Policy Social Media Policy Web Accessibility Standards Web Best Practices Web Style Guide

Requests Access to Google Analytics Brand Review Calendar Event Home Page Featured Story Licensing & Trademarks Social Media Coverage

Resources Analytics & Supported Browsers Bootstrap Cascade CMS Faculty Experts Fonts Forms Icons Logos Photos Social Media Directory Swatch Palettes Templates

Networks Brand Conversations UH Designers Web Communication Network

Publications President’s Report UH Magazine UH Moment UH Multimedia UH Newsroom UH Today

Division Website In Summary Leadership & Staff Departments Guidelines & Policies Requests Resources Networks Publications

A way to present information from the catalog on a web page of your choosing Catalog API Widget

Academic Catalog Powered by Acalog Official curriculum Published annually Should be the single source of information

The Problem: Getting Catalog Information on Your Website Duplicate content Stale content Broken links Inconsistent presentation

The Solution: API Widget Pulls data directly from Acalog Always current Easy to configure Display only the information relevant to your college or department Options to display programs, courses, and related information Consistent UI/UX

A single-source for all University events Calendar Updates

No more event form

New Calendar System

Why? One place to store and retrieve all events

Benefit: A main UH Calendar that can display all events

Benefits: Manage your own calendar

Benefits: CMS tools to display a full calendar

Benefits: CMS tools to display a calendar widget

Benefits: Calendar API

Thank You If you have any questions or comments on today’s meeting, please email dlkreitz@uh.edu