Exercise: Case Study Substantin

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Exercise: Case Study Substantin Presentation Tips for Medical Scientific Experts Exercise: Case Study Substantin Effective and magnetic presentations Speaker-Training-Bionorica-Exercise © Dr. Günter Umbach www.umbachpartner.com

© Dr. Günter Umbach www.umbachpartner.com We focus on visual and graphical elements Diagrams are simplified for didactic purpose Effective and magnetic presentations © Dr. Günter Umbach www.umbachpartner.com

Clinical Trial Results: In treating ABC, Substantin reduces recurrences by 75% versus control Product colour Original Data for Aciclovir = Zovirax® in Herpes virus infections

© Dr. Günter Umbach www.umbachpartner.com Find 7 "mistakes" Effective and magnetic presentations © Dr. Günter Umbach www.umbachpartner.com

Recurrences (%) Substantin Control Substantin Control Recurrences (%) Fig. 1 Chart 5 of 60 Department of ABC, Institute of DEF, University Hospital GHI, City of JKL, Country

1 Substantin Control Recurrences (%) Fig. 1 Chart 5 of 60

2 Substantin Control Recurrences (%) Chart 5 of 60

3 Substantin Control Recurrences (%)

4 Recurrences (%) Substantin Control

5 Recurrences (%) Substantin Control

6 Recurrences (%) Substantin Control

7 Recurrences (%) Control Substantin

Add: - Dimensions - p-value - Title - Message underneath …

Options

Recurrences (%) Control Substantin

Recurrences (%) 75% Control Substantin

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