Mobilizing Generation 2.0

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Presentation transcript:

Mobilizing Generation 2.0 Deb Levine, MA, Executive Director Internet Sexuality Information Services, Inc. July 8, 2008

© 2008 ISIS, Inc. All rights reserved. 501(c)3 organization founded in 2001 Creating new & effective tools to reach people with critical sexual health information Developing high-tech solutions for sexual education and HIV/STD prevention © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Steps to Success Follow technology trends Identify social needs & history Engage community: youth, parents + professionals Innovate, market, evaluate Usability testing, make it better © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

in Brief: What if ur undies had the last word? Contest launched with corporate partner: BrickFish Design artwork and slogan to put on underwear to promote sexual communication before you get naked 500+ entries; over 650,000 engagements © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Fresh Focus Runner Up http://l3.c.ooyala.com/5hdGUxOqqCoNOo402HJdN2EFx7cCV1v4/Ut_HKthATH4eww8X5iMDpmNjphMzvz37 © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Text “sexinfo” to 61827 Get pre-set menu of 4 questions Text “number” for answers © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Youth focus groups found text messages to be a private, accessible, and culturally appropriate way to receive health information “dis is awesome” © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. m.sextext.org mobile wap site ’08 WEBBYS HONOREE © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Acknowledgements Full Circle Fund: Tech Circle San Francisco Dept. of Public Health Aspen Institute Leavens Foundation ISIS Staff and Board © 2008 ISIS, Inc. All rights reserved.

© 2008 ISIS, Inc. All rights reserved. Contact Information ISIS, Inc. 436 14th Street, Suite 1511 Oakland, CA 94612 510-835-9400 510-835-9402 fax info@isis-inc.org www.isis-inc.org © 2008 ISIS, Inc. All rights reserved.