Communication strategy 19 February, Ljubljana

Experience from 2011 Census Monstat has an initial idea of ​​what campaigns should include, who should take part, and who needs to conduct the campaign: Participants Acitivities Timinig

PARTICIPANTS OF INFORMATION CAMPAIGN   PARTICIPANTS OF CAMPAIGN ORDER A PROTOCOL FOR PARTICIPATION IN A PUBLIC CAMPAIGN AS WELL AS SPECIAL TRAINING FOR STATISTICS DESIGNATED TO PARTICIPATE FOR A PUBLIC CAMPAIGN Participants Activities to participate Participation period Scientific workers  TV shows, press releases Before and after the census Prominent economists  Healthcare workers Profesors Public personalities Users of data Statistitian TV shows, press releases, press conference NGO Representative of ethnic minority international representatives, from the Delegation Ek, Eurostat from the peer assesment mission

ACTIVITIES OF THE STATISTICAL OFFICE Internal announcement by employees of the Statistical Office: For the slogan For the logo For a preliminary design of the poster Inclusion of schools in the information campaign (educate about importance of statistics in secondary schools) Through the subject of statistics or geography in secondary schools, promote a population census On the Web page separate part for the Census

ACTIVITIES TO BE TAKEN BY THE AGENCY Activity Deadline Call for tender for conducting public campaigns September-october 2010 Logo and slogan of the census (unless there is an adequate internal solution) (Call for tender for) creating a list for actors' lists (targeted The books of knjige  Creating video for radio   Define the textual content of the leaflets. Promotional material translate into Albanian September Thematic short messages for TV and Radio.  Promotional material translate into Albanian Prints of leaflets and posters (tender in the form of a stamp). Promotional material translate into Albanian With the printing of the census forms Distribution of posters by rural areas (Municipal Census Commission) Billboards (with a preliminary design of the poster) Promotional material translate into Albanian March- April 2011 Distribution of leaflets through daily newspapers (Victory, News, Day) Promotional material translate into Albanian Sending an informative short message (slogan) via mobile phones (T-com, m-tel, promonte) via extra TV and other cable operators March- April 2011, day before census Made a spot for TV stations (RTCG, Atlas, Vijesti, PINK, Elmag, Mbc,, Teuta, Budva, other local TV stations) Radio and TV shows (lobbying) April 2011 Organizing press conferences Organizing special thematic programs TV and Radio Organizing a workshop for journalists. Training of journalists regarding census reporting. Before public campain, january - february Monitoring all activities

Future plans After the decision about method of the Census, a decision on the communication strategy will be made Regardless of the Census method, the strategy should provide answers to the following questions: What is the goal of the strategy Who is the target group What are the main messages that need to be communicated with the public Which communication channels to use What promotional activities should be implemented When to start with the implementation of the strategy Which activities to apply after the census for better dissemination of data Due to the lack of capacity in MONSTAT, there is the possibility that this activity will be outsource.

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