How to get someone to do what you want.

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Presentation transcript:

How to get someone to do what you want. Persuasion How to get someone to do what you want.

Aristotle’s Persuasive Appeals Logos –use of logic, numbers, facts, proof Pathos – emotional appeal, playing on what will excite and sadden Ethos – refers to the “spirit of the times” and authority to have a say in a matter

Logos

Pathos

Ethos Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker. It can also be affected by the writer's reputation as it exists independently from the message--his or her expertise in the field, his or her previous record or integrity, and so forth.

Commercials http://www.youtube.com/watch?v=IO9d2PpP7tQ (SPCA) http://www.youtube.com/user/crest?v=UydINt0qVDI (Crest) http://www.youtube.com/watch?v=zaMhI2NBi9g (Selsun Blue) http://www.youtube.com/watch?v=a05-E9ydFFw (Start at the 24second mart. -Ram) http://www.youtube.com/watch?v=Ljjr5TyVZ7c (Liberty Medical)