Advertising Opportunities in Mobile & Video

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Presentation transcript:

Advertising Opportunities in Mobile & Video Aug, 2011

Mobile Advertising – Market Adoption US advertisers will spend over $1.1 billion on mobile in 2011* 48% up YoY from 2010 30%, or $334.5 billion, will go to display (excluding video) Mobile spending projected to hit $1.5 billion in 2012 58% marketers have integrated mobile in cross- platform advertising strategy 37% in 2010 * eMarketer Research ** Chief Marketer Survey (May 2011)

Mobile Advertising Solutions from NetSeer Most ads seen on mobile today are completely irrelevant as they are solely focusing on device and ignoring the content NetSeer brings to mobile the same, exceptional level of relevance, transparency and brand safety as we have successfully provided with our web based media buys We exclusively target contents with strong contextual relevance NetSeer can support large mobile buy Established relationships with mobile media partners , exchanges Support standard MMA ad sizes Target against three distinct inventory segments – full feature browsers on Smarphones, Mobile – WAP, Mobile – App

Video Advertising Video is the fastest growing Online Advertising segment* Will remain so for foreseeable future 50% YoY growth in 2011 Share-of-Ad Spend on video growing steadily 7% in 2011 more than doubling to 14%+ in 2015 * eMarketer Research

Video Advertising Opportunities – In-Stream Video Ads In-stream ads are played before (pre), during (mid), or after (post) video contents Ad experience is similar to TV commercials Ads do not compete with content for user attention Pre-roll is the most popular option Ads can play for 15/30/60 seconds 15 seconds have highest publisher adoption

Video Advertising Opportunities – Companion Banners, Overlays, Interstitial Accompany an in-stream ad Usually bought along with the in-stream units; banner stays visible while content video plays Video overlays Overlays on streaming video ads (or contents) Useful for ‘fine prints’, user input, etc. Interstitial units on Smartphone / Tablets Placed between two content consumption stages (e.g. between two stages in apps)