BIXI Montréal Analysis of BIXI MONTREAL’s one-way fare Montreal, October 2016

ONE-WAY TRIPS April 2015 Cost: $2.75 Pricing structure: 30 minutes/trip + extra fees April 2016 Cost: $2.95 Pricing structure: 30 minutes/trip + extra fees

Free BIXI Sundays offered by Manulife Free BIXI Sundays offered by Manulife allow you to rent a BIXI bike for one-way trips of up to 30 minutes each for $0. Invite your friends to try it with you! Each last sundays of the month : one way fare is free with a specific thematic to each Sundays BIXI‘s indie cafe crawl The student Rally Yoga class Music

RESULTS - SALES April to October 17 2015: one-way trips represent: 37% of membership sales 2016: one-way trips represent: 46% of membership sales 2016 – ONE-WAY TRIPS Repeat customers: 90,665 (46%) Only two membership types went down between 2015-2016 3-day passes Half-season passes

RESULTS - TRIPS April to October 17 We can see a decrease in the percentage for annual memberships: -3%

USAGE TIME One-way trips are the only type that is comparable in usage time to the patterns of annual members.

IMPACT ON REVENUE 2014 vs. 2015 1-DAY: $7-$5 / 3-day $14-$12

CONCLUSION ONE-WAY TRIPS Almost 200K members for the one-way trips, which represents 47% of all membership sales. Even with an increase in trips and revenue from annual memberships, we can assume that 2-3% of annual members switch to one-way trips. Members who take less than 30 trips/year With 5% of all the trips taken in 2016, the one-way fare represents 12% of our revenue The one-way fare represents the highest revenue/trip: $3.52 2015-2016: highest increase in trips at 96% Data from our Mobile app : 72 % come from Montreal