Social Media Awareness Campaign State of Wisconsin Department of Health Services Division of Quality Assurance , Office of Caregiver Quality

Social Media Posts by Staff Problem Assessment December, 2015, Pro Publica article Inappropriate Social Media Posts by Nursing Home Workers NPR published article August 2016 Federal Officials Seek To Stop Social Media Abuse Of Nursing Home Residents CMS issued memo 16-3-NH Protecting Resident Privacy and Prohibiting Mental Abuse Related to Photographs and Audio/Video Recordings by Nursing Home Staff

Social Media Posts by Staff Program Design DQA Office of Caregiver Quality requested $25,000 CMP to implement a Social Media Project Hired a Communications Specialist Intern for the 2017 summer season: researched background information, complied & analyzed data, reached out to surrounding states to assess impact of issue Surrounding states identified similar issues but none had identified approach to reduce impact for potential misconduct

Social Media Awareness Campaign “Snapping Pics Puts Your Job at Risk” Brochure – provides examples of potential caregiver misconduct/violations of resident rights   Poster – image inserted into face of phone shows sign of red triangle with exclamation mark indicating “Stop!”  Video – shows caregiver envisioning taking photo, sharing it with co-worker, being suspended, investigated & having name placed on Misconduct Registry  Animated Infographic – two minute informational video highlights what happens when a possible incident of caregiver misconduct occurs

Social Media Awareness Campaign Outcome Nearly 400 nursing homes were provided information regarding potential consequences of using handheld devices while working with residents Between 2012 – 2017, 95 incidents were reported. Following implementation: 21 incidents reported from July to December 2017 25 incidents received from January to June 2018 17 incidents received from July to December 2018

Social Media Awareness Campaign Innovation & Sustainability Many caregivers are young individuals just starting careers Communications Specialist hired was young adult with keen sense of type of communication style best received by younger generation Project creatively designed to be simple, with information building from poster; to brochure; to video; to animated infographic “Snapping Pics Puts Your Job at Risk” common theme All materials on the Department’s website

Social Media Awareness Campaign Thank You State of Wisconsin Department of Health Services Division of Quality Assurance Office of Caregiver Quality