From the Client Kick-off, I learned that you probably want a simple app for the busy mother or parent. The app is suppose to help the parent be better at their job whether the baby is perfect healthy or needing a little help. https://discoro.wordpress.com/2017/01/25/decibel-meter-app/ An FDA approved Heart Rate Monitor Tracking of Kangarooing An app that can track food and breastfeeding An app that can show the noise around the baby

From the Competitive Eval., I learned that there are apps for: Tracking Baby’s Development Social Media for Moms Breast Milk Tracking Sleep and Feeding Tracking Diaper Usage/Poop Tracking White Noise Machine and Monitor Parenting Tips ? Most baby sensors are $49-300 ?

From User Research, I learned: Birth to Birth to ? 3 months 3 years Mother’s expressed interest in a long term app.

I don’t Kangaroo, but if my doctor recommends it then I would. 11/12 users said: I don’t Kangaroo, but if my doctor recommends it then I would.

Busy Too Much Hard to Read Clean Just Right Easy to Read

12 = 6 + 6 70% 90% 50% 100% 1st Design 2nd Design People Interviewed Had trouble with this design Completed all tasks 50% 100% Liked the design Liked the design

The design is so simple and easy to navigate, I could totally use this app everyday with an easy glance.