Team Names: Coke: Pepsi: Cola Wars Team Names: Coke: Pepsi:

Cola Wars Taste Test Taste Test Coke Pepsi Explain the difference in taste between the two colas – reference the taste test.

Logos Coke Pepsi

Slogan Coke Pepsi

Jingle Coke Pepsi

Brand Values Coke Pepsi the devices they employ to enhance customer loyalty and what back-up service they offer their brand and design values; how the treat their customers Phone and face-to-face contacts will also give you an idea of the style of the company, the quality of their literature and the initial impressions they make on customers.

Price Coke Pepsi What do they charge? Are they're prices higher or lower? You could ask for a price list or enquire what an off-the-shelf item might cost and if there's a discount for volume. This will give you an idea at which point a competitor will discount and at what volume.

Location – Corporate Headquarters Coke Pepsi Where are the competitors located; their corporate headquarters?

Strengths/Weaknesses Coke Pepsi What does the competitor do that no one else does or what do they do better than anyone else? What are some of the disadvantages of the competition? --what customers see as your competitors' strengths and weaknesses --whether there are any long-standing customers --if they've had an influx of customers recently

Eco Friendly – Green Company Coke Pepsi Coke Website--Sustainability http://www.thecoca-colacompany.com/citizenship/index.html Pepsi Website—Eco Challenge http://pepsiecochallenge.com/?or=pusa.1067

Nutritional Facts Coke Pepsi Nutritional Facts 8 oz Pepsi—Nutritional Facts http://www.pepsiproductfacts.com Nutritional Facts 8 oz Coke—Nutritional Facts http://www.thecoca-colacompany.com/mail/goodanswer/soft_drink_nutrition.pdf

Websites Coke Pepsi Go online Look at competitors' websites. Find out how they compare to yours. Check any interactive parts of the site to see if you could improve on it for your own website. Is the information free of charge? Is it easy to find? Business websites often give much information that businesses haven't traditionally revealed - from the history of the company to biographies of the staff. Pepsi Website What stands out to the consumer http://www.pepsi.com/   Coke Website – What stands out to the consumer http://www.coca-cola.com/index.jsp

Advertisement(s) Coke Pepsi Pepsi Advertisement   Coke Advertisement – 50 years of advertising from LOC http://memory.loc.gov/ammem/ccmphtml/colahome.html

Competitive Strategy Coke Pepsi What is their strategy for maintaining customer loyalty? Listen and respond to customer feedback - To maintain customer loyalty, businesses use many strategies. The main purpose of these strategies is to keep customers happy and keep them coming back to the brand. Most strategies include: Superior service More convenient hours Easy return policies Store-specific credit cards Personal notes or cards for birthdays or a thank you for their business Frequent buyer programs How will they attract new customers to their business? How will they get customers to come to them instead of their competitor?

Direct Competition Coke Pepsi Direct competition is competition from a business that makes most of its money selling the same or similar products or services as another business.

Indirect Competition Coke Pepsi Indirect competition is a competition by a business that makes only a small amount of money selling the same or similar products or services as another business.

What are they planning to do? Coke Pepsi Try to go beyond what's happening now by investigating your competitors' business strategy, for example: --what types of customer they're targeting --what new products they're developing --what financial resources they have

Online Articles- re Cola Wars Coke Pepsi CNN Money: “Coke vs. Pepsi: The New Cola Wars” Articles reference the cola wars Include name of the publisher, name of the author, title of the article and date of its publication.