The Democrats' Most Effective Midterm Message: Outsourcing

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Presentation transcript:

The Democrats' Most Effective Midterm Message: Outsourcing JOSH KRAUSHAAR

Smart Messaging Importance of Story Telling: Need to Tell a Story: A Campaign needs to tell a story Winning Campaigns: They tell a good story. They win or lose on the strength of their story.

Messaging: Narrative Arch Threat/ Opportunity Victim Villain Resolution Hero

Messaging: Narrative Arch 2000 Presidential Election: Bush v. Gore Threat/ Opportunity Victim Villain Resolution Hero Cultural Drift Society Clinton Dignity to WH G.W. Bush

Messaging: Narrative Arch 2004 Presidential Election: Bush v. Kerry Threat/ Opportunity Victim Villain Resolution Hero Terrorism Public Safety Kerry Security G.W. Bush

Messaging: Narrative Arch 2008 Presidential Election: Obama v. McCain Threat/ Opportunity Victim Villain Resolution Hero Partisan Division Public Cynicism Bush Hope & Change Obama

Messaging: Narrative Arch 2012 Presidential Election: Obama v. Romney Threat/ Opportunity Victim Villain Resolution Hero Republicanism Middle Class Romney Second Term Obama

Messaging: Narrative Arch 2016 Presidential Election: Trump v. Clinton Threat/ Opportunity Victim Villain Resolution Hero Elite Corruption Forgotten Americans Clinton/ Obama #MAGA Trump

Messaging: Narrative Arch 2016 Presidential Election: Trump v. Clinton Threat/ Opportunity Victim Villain Resolution Hero Middle-Class Americans Stronger Together Trump Trump Clinton Image of the country Love Trumps Hate Multi-cultural America Obama Legacy

Messaging: Narrative Arch 2016 Presidential Election: Trump v. Clinton Threat/ Opportunity Victim Villain Resolution Hero Effective GVT Econ. Inequality Middle-Class Americans Republicans Clinton

Messaging: Narrative Arch 1992 Presidential Election: Clinton v. Bush Threat/ Opportunity Victim Villain Resolution Hero Middle-Class Americans Economic Decline Bush Smart Politics Clinton

Messaging: Narrative Arch 1980 Presidential Election: Reagan v. Carter Threat/ Opportunity Victim Villain Resolution Hero National Decline Middle America Carter Reagan MAGA Morning in America