The use of video and youtube for marketing your practice

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Presentation transcript:

The use of video and youtube for marketing your practice Video Marketing The use of video and youtube for marketing your practice

Purpose of presentation Outline benefits of using video. Determine purpose and content of video Prepare content for own practice video Shoot video Making the most of completed video

Resources Windows moviemaker http://www.avi-mpeg-converter.net/ convert to youtube format www.youtube.com Istock for stock footage www.istock.com Google ‘Background music for video’ $50-$60 per track

Goals Perceived expertise Drive traffic to website Personalise practice and solicitors

Gonzo to Hi-tech Purpose Budget http://www.youtube.com/watch?v=nGlWkRihQZk thank you http://www.youtube.com/watch?v=FrZ8N4xvJuc needlestick http://www.youtube.com/watch?v=rddvrJa6Bs4 lpa

Elements of video Introduce and personalise the practice Specific purpose of the video. Outline problem. Offer solution. Give a call to action.

Content Preparation but not over rehearsed Average length 60-90 seconds 100 words a minute Repeat in the text

Applications Embed in own website Upload to YouTube Send as a CD