The use of video and youtube for marketing your practice Video Marketing The use of video and youtube for marketing your practice
Purpose of presentation Outline benefits of using video. Determine purpose and content of video Prepare content for own practice video Shoot video Making the most of completed video
Resources Windows moviemaker http://www.avi-mpeg-converter.net/ convert to youtube format www.youtube.com Istock for stock footage www.istock.com Google ‘Background music for video’ $50-$60 per track
Goals Perceived expertise Drive traffic to website Personalise practice and solicitors
Gonzo to Hi-tech Purpose Budget http://www.youtube.com/watch?v=nGlWkRihQZk thank you http://www.youtube.com/watch?v=FrZ8N4xvJuc needlestick http://www.youtube.com/watch?v=rddvrJa6Bs4 lpa
Elements of video Introduce and personalise the practice Specific purpose of the video. Outline problem. Offer solution. Give a call to action.
Content Preparation but not over rehearsed Average length 60-90 seconds 100 words a minute Repeat in the text
Applications Embed in own website Upload to YouTube Send as a CD