Personal Branding and Employability

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Presentation transcript:

Personal Branding and Employability

Reputation and Employability Justine Sacco – Communications Director of a large media company tweeted this just before coming to SA. Firestorm errupted at CPT international airport 2

Defining & Developing your Personal Brand (MPC) 1. MOTIVATION What drives you; the difference that you want to make in the world 2. POSITIONING Your USP and self-development (transferable skills) 3. CONNECTION Networking and getting your personal brand out there STEVE JOBS IMAGE 4

Defining your Personal Brand MOTIVATION Your passion Personal values Where you see yourself in 5 years What is important to you What motivates you How you see the world The contribution that you want to make to the world Sum yourself up, in five words STEVE JOBS IMAGE 5

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What is your USP? 7

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