Corporate blogging

Corporate blogs Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. Content addresses industry updates, expert tips or best practices and company news from the perspective of a brand. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

Why have a corporate blog? Bring new attention to your company New traffic to your website Helps reach your company goals Great way to communicate to a large number of people Helps others understand the company better. The end result is often a better bonding between the client and the business. Helps build brand awareness

So Amazon, for example, made a big announced on its blog first

So Snapchat, for example, used its blog to get out positive information

What we can learn from the top corporate blogging sites *Covers your company news but news of the industry in general. A corporate blog is place for a business to consistently share its thoughts and opinions regarding the industry. The key here is to be a trusted resource in a particular topic.

Mix serious and lighter fare (ex *Mix serious and lighter fare (ex. MintLife, not just serious financial topics but great places to eat under $10, etc.) *Having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns. *Some additional post types we haven’t talked about: Beginner’s guides; interviews; contests; lists; predictions *Corporate blog posts should end with something that moves readers to a next step. Do not, however, ask people to buy something at the end of a post. Hard sells in blog posts will lose your readers’ trust.