IRC & #GivingTuesday Sára Bori 2nd July 2019, Amsterdam

Index Who are we? Our role in #GivingTuesdayNL IRC & #Givingtuesday Index Who are we? Our role in #GivingTuesdayNL Our plans for the 3rd of December

IRC & #GivingTuesday Who are we? Talk about challenge – we need to be all on board in the Netherlands to create name recognition. So we can all benefit from it. IRC is an independent, non-profit organisation. Goal: safe and sustainable access to water, sanitation and hygiene services Locations: Burkina Faso, Ethiopia, Ghana, Honduras, India and Uganda How: through supporting WASH systems that transform lives

IRC and #GivingTuesday IRC & #GivingTuesday IRC and #GivingTuesday

IRC and #GivingTuesdayNL IRC & #GivingTuesday IRC and #GivingTuesdayNL   IRC as an international hub vs. #GivingTuesday Support logistics of the day with various media outreach activities Support organising radiothon & participate Social media support on #GivingTuesdayNL

Our 2019 #GivingTuesdayNL campaign Irc & #givingtuesday Our 2019 #GivingTuesdayNL campaign Goal – Audiences – Channels – Activities - Outputs Awareness & fundraising campaign Online journey to our partner districts: livestreams, photos, videos WASH Systems Academy Tell one more person Explain that this is how it will look like on the GivingTuesdayNL website. In development – overview – ideas. If you have any feedback, happy to hear new, other ideas.

Timeline IRC & #GivingTuesdayNL June - July 2019  Develop campaign goals and plan – in progress  Identify influencers and start reaching out   August 2019  Develop outputs (social media cards, key messages, videos etc.)  - colleagues visiting countries collect stories Create Trello calendar and schedule overview for pre campaign communications, the 3rd of December and after   September 2019  Write and share news item on IRC`s website, promote this on social media  October / November 2019  Write and share blog about preparations on IRC`s website, promote this on social media   Invite people and organisations to participate and share news item / blog through IRC`s newsletter, Amplify in November  End of November / December 2019  Start sharing 1-2 messages per day about #GivingTuesday #GivingTuesdayNL  Giving Tuesday pass notes series on website and social media  3 December 2019 - #GivingTuesdayNL #GivingTuesday  Pre-schedule all posts that can be prepared in advance   Increase activity by sharing livestreams of Radiothon   Be reactive: engage with people online   4,5, 6 December 2019  Thank you card!  Post Giving Tuesday – write about the experience in blog on website + make connection with upcoming holidays.  

Thank you very much!