Welcome to our class!

Skim through the passage and try to tell the main idea of each paragraph.

P1 a. What is the basic principle of advertising? P2 b. Ads help companies & customers in a variety of ways. P3 c. Advertising is a highly developed industry. P4 d. People react to ads in different ways. P5 e. Many governments use ad campaigns to make people aware of social problems & government policies. P6 f. How can we spot bad ads? P7 g. We must be careful when we read ads. P8 h. The most important function of advertising is to introduce new products.

customers in a variety of ways. a. What is the basic principle of advertising? P1 P2 b. Ads help companies & customers in a variety of ways. P3 c. Advertising is a highly developed industry. P4 d. People react to ads in different ways.

P6 f. How can we spot bad ads? P7 g. We must be careful when we read ads. P8 h. The most important function of advertising is to introduce new products. e. Many governments use ad campaigns to make people aware of social problems & government policies.

People’s opinions on advertisements useful entertaining & ; help us make informed choices ; misleading us annoying react to respond to People / advertisements in different ways.

often uses words to which people attach positive meanings. A good ad ______________________ ___________________________ ①choose words and brand names ②use good slogans ③start with a question, a puzzle ; include a story Right words help promote products

  The example of the battery is used to show__ A it has a funny name B it is a well-known name C its name creates a positive image of the battery D its name is unusual

Therefore, a good advertisement should be t_______, i__________, u______, a_________, e___________, c_______, p_________… nformative ruthful seful ttractive ntertaining reative owerful

dangers in advertisements Translation in ads sometimes will cause trouble because of... Some language tricks and the most powerful words in ads.

Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Para.7 Words that sell Right words help promote products. Dangers in advertising “Words that sell” tells us ______. A. words can make millions B. words contribute to sales C. words are important to promote products D. the importance of words and dangers in advertising

We can infer from the last paragraph that we must ___. A. learn to believe ads B. accept ads as they are C. learn to analyse ads D. have doubt about ads

Therefore, a good advertisement should be t_______, i__________, u______, a_________, e____________, c________, p_________… ruthful nformative seful ttractive ntertaining reative owerful

A slogan to make the public know more about MuDu High School your best choice your lifelong pride path to Ivory Tower Way to success an ideal place You’ll never regret

Proof reading illegal at √ Everything has two sides.There are also some bad ads to use legal ways to mislead consumers.It is not always easy to spotting a bad ad.But there are a few things we can look out. First of all, we should always keep an eye for “hidden information”.Then we should be careful of a trick using in so-called “bait-and-switch” ads. In another word, ads should provide accurate informations to help consumers to find the right product in the best price. We consumers should learn to analyse ads to protect ourselves away from false advertisements and make ourselves believe that this product is good. 1._____ illegal ____ spot 2._______ _______ 3.______ for ∧ 4.______ out ∧ 5._______ used _____ _______ a 6.______ _________ 7._______ information at __ 8._______ 9.______ √ ／ 10._______ away ／ ___________________________________

good information prices and quality In what way do ads introduce new products? 1. By providing ______________, 2. By explaining______________ _____of a product or service. 3. By comparing_____________. good information the features, functions and costs prices and quality

Ronaldo, representative of the UN

Tetsuya Komuro, representative of the UN

Governments and other non-profit organizations use ads to , and . We must admit this kind of ad ______ ________________________________ spread knowledge change attitudes improve society plays an important part in our society

Share moments; Share life. Just do it.

Start Ahead.