Introduction

Plan I. The Decathlon Story II. Decathlon Today III. The Decathlon Commitments IV. The Marketing Strategy V. Communication Strategy

The Decathlon Story 1976 -1985 : The Pionneer Years 1986 -1994 : Production and Internationalisation 1996 – 1999 : The Passion Brands Adventure 2000 – 2002 : New Frontiers

Decathlon Today The Capital

Decathlon Today 2001 The Turnover 2002 + 4.6%

Decathlon Today The Staff 26 500 team members 28 year-old 1 employes out of 2 is a woman Team members come from 51 different countries

Decathlon Today ? ? Implantation in the world

Synthesis The Essential Created in 1976 13, 43, 44 % Distribution Captial 2.8 billion euros TU 319 Stores 26 500 team members

The Decathlon Commitments Locals Sports Events The Employement Decathlon & Handisport

The Marketing Strategy Repartition of Turnover Dacathlon Brands 2002 R.D

7 Brands Passion 3 Other Brands

The Communication Strategy Have Fun !

The Communication Strategy Have Fun !

The Communication Strategy Have Fun !

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