Champagne Growth Christopher Dixon In 3 high-end Santa Barbara accts, we saw major growth of the Champagne category thru tasting events (5 marques at Birnam Wood Golf Club on NYE), social media exposure (I directed a December Facebook campaign for Cielito) and volume placements (Four Seasons Biltmore).   Birnam Wood Golf Club 18.14 9L cs (H2 2012) vs 12.05 (H2 2011) = +6.08cs = +51% Cielito 30.69 9L cs (H2 2012) vs 2.05 (H2 2011) = +28.64cs = +1397% Four Seasons Biltmore *Interesting…we ended up H2 -49.58 9L cs, but we lost the house pour of Chandon Brut (-95cs) to Domaine St. Michelle (1/2 the price) because a new F&B has been aggressive about profit, meaning other than Chandon Brut, we were +45cs. We added 4 new BTG marques in all outlets (Etoile Brut, M&C Rose Imperial, M&C Brut Imperial & Veuve Clicquot Yellow Label), so from a dollar standpoint, we were up this year vs last: $57,356 (H2 2012) vs $54,915 (H2 2011) = +$2441 = +4.5% Christopher Dixon 1