Hinged Tamper-Evident Packaging

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Presentation transcript:

Hinged Tamper-Evident Packaging

Anchor Team David Johnson Executive Vice President Sales Steve Coleman Director Corporate Accounts Marilyn Stapleton Director Marketing

Tamper-Evident Packaging – The Next Generation Consumer Driven Design Intuitive One-Step Opening No Loose Pieces No Shrink Bands Needed Built-In Protection For: Processors Retailers Consumers

Consumer Driven Design High-Speed Interviews Live Surveys Processor Commercial Extensive Research Conducted by Metaphase Intercepts at every stage of development. High-speed production line filling & closing tests Tests of empty packages & food-filled products Consumer Consumer Auto Fill/Close Shipping Tests Metaphase Design Group, a world leader specializing in the research, ergonomics and design of products and packaging

Few Shoppers Interviewed by Metaphase

Experience the Pinch! Consumers who initially like other designs overwhelmingly prefer Anchor Packaging after experiencing the “PINCH” and open!

Consumer Driven Design Through the sessions conducted by Metaphase, we found that consumers prefer a simple, intuitive, one-step opening design. With the aging population, large, easy-grip tab features were deemed essential. These two design elements are at the heart of the SAFE PINCH™ product line.

Intuitive One-Step Opening “Pinch” embossed on the Hinge “Pinch to Open” embossed on base points to the hinge to open

More Features Consumers Preferred Audible breaking while pinching confirms opening Hinge transforms to “Easy-Grip” opening tabs No extra pieces to dispose of No sharp edges to cut fingers

Shield of Protection Wide separation of hinge signals tampering Warning message alerts consumer and store personnel to check broken hinge Tamper- Evident seal protects Consumer, Retailer, and Processor

Closure Features Easy “Quick-Close” keeps kitchen running smoothly Audible “snap” lets you know it’s closed Performs well on automated closure equipment Reclose design keeps leftover food fresh

Leak-resistant closure prevents messy spills

Stack & Sell Drive impulse sales with eye-catching displays Totally clear package highlights the food contents Large windows and minimal ribbing increase visibility Stacks on mass display and in the bag

Totally Clear All Sides - Sides, Top, & Bottom

Versatile wedge displays sandwiches, cubed cheese, and cut fruit Great for candy, nuts, dried fruit, snack mix Versatile wedge displays sandwiches, cubed cheese, and cut fruit Merchandises salads, sandwiches & other refrigerated foods

Rectangles and Sandwich Wedge 6” x 5” 7” x 6” 8 oz. 32 oz. 7” x 4” 12 oz. 20 oz. 24 oz. 16 oz.

New 5” Hinged Squares 6 oz. 8 oz. 12 oz. 16 oz. 24 oz.

Squares & Rounds Coming Soon 12oz, 16oz, 24oz, 32oz 7” Round 24oz, 32oz 6” Round 12oz, 16oz, 20oz

Hinged Tamper-Evident Packaging Thank You For Your Time Questions?