The Pipeline: Top Flight Baroness Sue Campbell CBE CEO and Chair Youth Sport Trust 1995 – 2017 Chair UK Sport 2003 – 2013 Director of Women’s Football The FA 2016………?

Company limited by guarantee with charitable status Youth Sport Trust Company limited by guarantee with charitable status

UK Sport

DOUBLE PARTICIPATION DOUBLE FANS INTERNATIONAL SUCCESS

Transformation Know the business Develop the vision Know yourself Know the business Develop the vision Appoint the right people Get buy in

Know Yourself Understanding the difference between your role and your purpose.

Know Yourself Getting to know and understand people is the only way to effect change.

Know Yourself Integrity is the courage to pursue what is right, not what is popular or expedient.

Know Yourself

Getting to Know the Business Questions are your greatest tool?????? ‘The best leaders are those who show you where to look, but not what to see’

Getting to Know the Business Understanding the layers of culture (board and staff) Observing mood in good times and in bad Discovering the pivotal managers The FA in crisis over Wembley

A NEW STRUCTURE. A NEW IDENTITY. The pinnacle of the league pyramid, attracting the fiercest and most competitive English players alongside the very best from around the world The springboard to the top tier of English football. Players continue to hone their skills with the drive and determination to reach the top of the game A community of diverse regional divisions brought together through exciting and competitive football

Develop the Vision

Vision Women & Girls’ Football Create a sustainable and successful high performance system Increase the number of women coaching and refereeing at all levels Double participation Create a strong and engaging brand proposition Raise profile of women’s and girls’ football Double the fan base Increase corporate investment Vision

Appoint the right people What do you do? What could you do? What stops you?

Appoint the right people Attitude Commitment Ownership Responsibility EXCELLENCE

Appoint the right people

Getting through the tough times Resilience Resourcefulness Moral purpose Innovation

Get buy in Leaders are people who have an unswerving belief in the power of the individual and the collective power of people on a common mission.