PM Sales and profits over the products life

Slides:



Advertisements
Similar presentations
The Marketing Mix Price Strategies.
Advertisements

Pricing Products: Pricing Strategies
Pricing: Understanding and Capturing Customer Value
Chapter 30 – Pricing Strategies
Describing a Customer-Driven Strategy and Mix
Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.
Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.
1 11 Competitive Dynamics.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 12 Pricing.
What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.
© 2010 Pearson Education Canada 10-1 Pricing: A Strategy Marketing Decision With Duane Weaver.
Introduction The price that a company charges is somewhere between one that is too low to produce a profit and another that is too high to produce any.
+ Pricing The Marketing Mix PRICE. Introduction  The prices a company sets for its product and services must: 1) gain acceptance with the target customers.
Pricing Products: Pricing Considerations, Approaches and Strategy Pertemuan 8 Matakuliah: V Penjualan dan Pemasaran Hotel Tahun:
Paramjit Sharma. Product Life Cycle The Concept  Products Have Limited Life  Product Sales Pass Through Different Stages  Profits varies at Different.
Marketing Basics. What is Marketing? Process of meeting needs/demands  Needs – Essentials – Generally not taxed  Demands – Wants, Luxuries, usually.
PM 14.3 Sales and profits over the products life from inception to demise.
Unit B Planning and Preparing to Manage a Small Business Competency 5.00 Understand pricing, promotion, and market planning.
Pricing Strategies GCSE Business Studies tutor2u™
Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.
Product Life Cycle 5.1 continued.
Competition based pricing strategies Price leadership Few substitutes, in the eye of the customer Competitors follow the leader by establishing their prices.
11 Competitive Dynamics 1. Figure 11.1 Hypothetical Market Structure Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 11-2.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 12 Pricing.
“Price” Marketing Tool Pricing Strategies Calculate Price Discounts & Allowances Unit 5.
CO6001 Managing a Computer Based Environment Marketing and Sales.
Lesson 2 – Market Segmentation and Marketing Mix.
Marketing Management Pricing within the firm Paul Dishman, Ph.D. Department of Business Management Marriott School of Management Brigham Young University.
Sustaining Product Sales Chapter 30. The product life cycle The concept of product positioning The purpose of category management Ch 30.2 Sustaining Product.
Marketing: Price L.O: I can explain different pricing methods that may be adopted by different businesses. Keywords: Price: the amount paid by the customer.
PRICING DECISIONS Marketing Management Session 9 November 7, 1997.
Learning Goals Know the stages of the product life cycle
PRICING PRODUCTS PRICING CONSIDERATIONS &APPROACHES.
Price.
Product.
Pricing Understanding and Capturing Customer Value
Pricing Strategies and Tactics
Objective 3.03C Employ Pricing Strategies to Determine Prices
Unit 3 - The Marketing Mix
Unit III - Services Marketing - Mr.K.Mohan Kumar
New-Product Development and Life-Cycle Strategies
Pricing Products: Pricing strategies
Pricing – Task 9 – by 27th November
Intro to Marketing Quiz Objectives
Presentation on marketing
Product Life Cycle Products have a limited life.
What to charge customers?
Lecture on Pricing Strategies
Pricing Products: Pricing Considerations and Strategies
1 11 Competitive Dynamics.
PRODUCT LIFE CYCLE.
New-Product Development and Life-Cycle Strategies
Life-Cycle Strategies
What is the best price for my product?
Marketing Management 2nd Edition
Sustaining Product Sales
Life-Cycle Strategies
التسويق المصرفي ..محاضرة رقم 21
تهيه كننده : دكتر محمد مظهري
The Marketing Mix: Price
Chapter Eleven Pricing Strategies.
Life-Cycle Strategies
Principles of Marketing
Pricing Products: Pricing Considerations and Strategies
Marketing Your Product/Service
PRICING CONSIDERATION AND APPROACHES
Pricing Strategies CHAPTER 10.
4 P’s - Price.
PRICING CONSIDERATION AND APPROACHES
MOST: Apply the four 4ps to a product or service
Presentation transcript:

PM 14.3 Sales and profits over the products life from inception to demise

SHAPES OF PRODUCT LIFE CYCLE Maturity Cycle Recycle Scalloped Style Fashion Fad

Heterogeneity Simultaneous Production/Consumption

CUSTOMER VALUE BASED APPROACH COST-BASED APPROACH Cost-plus pricing Break-even analysis Target profit pricing CUSTOMER VALUE BASED APPROACH Ultimate Luxury Middle Convenience Me Too COMPETITION-BASED APPROACH Discremination Pricing Mix Pricing PM 16.3 General approaches to pricing

MARKET SKIMMING PRICING SETTING A HIGH PRICE FOR NEW PRODUCTS TO MAXIMISE REVENUE FROM TARGET MARKET SECTOR MARKET PENETRATION PRICING SETTING A LOW PRICE FOR A NEW PRODUCT TO ATTRACT A LARGE NUMBER OF BUYERS AND GAIN A DOMINANT MARKET SHARE PM 17.1 New product pricing strategies

PRICE ADJUSTMENT STRATEGIES Discount and price allowance Discriminatory pricing Psychological pricing Value pricing PRICE ADJUSTMENT STRATEGIES Promotional pricing Geographical pricing International pricing PM 17.3 Price adjustment strategies

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.