Krug Takes DC by (Snow) Storm! Date & Location: KOTF with Dorothy Bakker in DC on January 21, 2014, during DC’s biggest snowfall in three years Objectives: Build new Krug distribution ; Increase volume at Krug partner accounts; Engage Sommeliers and HNWI; Create anticipation for Vintage 2003 Action: Krug reception wine at high-profile collectors event Point to the Universe Krug experience for 10 top DC Sommeliers Media Lunch at Del Campo, to create buzz for new vintage. Del Campo named by Esquire Magazine in 2013 as one of the top 25 new restaurants in the USA Krug Staff Training at BLT Steak to build velocity of sales Intimate Consumer dinner at Bourbon Steak in the Four Seasons with retail partner Schneider’s On Capitol Hill Results: Dinner resulted in sales to Schneider’s. January 2014 10 Six-packs of Krug GC 750ml 13 bottles of Krug GC 375ml 6 bottles of Krug Rosé Bourbon Steak stocked up on Krug as well: 3 bottles of Krug GC, 7 bottles of Krug Rosé, and one bottle of Krug Vintage 2000 Links to Media mentions: http://www.wineberserkers.com/forum/viewtopic.php?f=1&t=94732#p1359524 http://www.connectionstowine.com/bordeaux/calon-segur-1982-2010/ http://schiller-wine.blogspot.com/2014/01/a-16-vintages-chateau-calon-segur.html http://www.wineberserkers.com/forum/viewtopic.php?f=1&t=94678#p1358386 http://hogsheadwine.wordpress.com/2014/01/29/the-calon-segur-vertical-2010-1982/ Maria E. Denton, Washington, DC