SUPER8 AND ITS RELEVANCE TO THE EAA Intro AK – history

SUPER8 AND ITS RELEVANCE TO THE EAA WHAT IS SUPER8? Super8 is based on a City v City format. In 2009 the event was piloted in Cardiff, with the host city taking on London North, London South, Birmingham, Manchester, Newcastle, Glasgow and Sheffield. From the hugely successful pilot, Super8 made a long anticipated return in the city of Glasgow on Wednesday 7 July 2010. Super8 is a midweek event taking place over two hours incorporating ten events each for both women and men and the exciting medley relays (200m,200m,400m,600m). Mixed teams with all events being contested for by both men and women.

SUPER8 AND ITS RELEVANCE TO THE EAA WHAT IS SUPER8? All competitors must have a strong connection with the city for which they compete, but cities can also bring in an ‘overseas player’. Going forward, cities will bid for franchises and will work closely with clubs in their area to produce a sustainable Super8 team. The Super8 format works at the highest level of the sport as well as at club and school level.

SUPER8 AND ITS RELEVANCE TO THE EAA HOW DOES SUPER8 EVENT PRESENTATION DIFFER FROM THE MAINSTREAM? Budget Team Concept Time Identity Scoring Many ways but these are the main 5 Look at each one of these in a little more detail

SUPER8 AND ITS RELEVANCE TO THE EAA BUDGET Smaller than IAAF GP meetings......leading to: Radical overhaul of existing Event Presentation modules Getting more ‘bang for your buck’ Doubling up of event personnel and officials Use of Governing Body personnel Smaller video screen / scoreboard Simplified communications system Use of existing contractors, making Super8 part of the year long deal

SUPER8 AND ITS RELEVANCE TO THE EAA BUDGET Cont. Make use of existing material to build a reusable graphics package (in this case, the UKA designed Super8 logo) Total cost = €750 Annual update fee = €150 We use a company called Gizmo Show 3 examples All UK meets have animated graphics – no stills are used at all

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA BUDGET Cont. In stadium promotion of top name athletes without the cost of film crew, sound / lighting man JPEG’s / Music / PC software Now used at all UK televised meetings One well used practice is to film the athlete, saying hello to the crowd. Time consuming, difficult to pin them down We needed an effective promotional model which didn’t add to existing costs All of these can be made well before the meeting Great fillers Now used at all UK meetings, including Diamond League.

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA BUDGET Cont. Any meeting is only as good as the announcers. Pay what you can for professionals. Experienced sound and vision personnel are vital. Build your team year on year. Have some eyes and ears on the ground via floor managers and technical officials. Don’t skimp on comms to the Host Broadcaster as coordination is vital. Stadium audiences now expect a ‘TV show’. Time for honorary positions has gone – pay professionals (and then you can order them around) Most of our announcers are from national radio or TV Explain Malcolm Rogers role

SUPER8 AND ITS RELEVANCE TO THE EAA TEAM CONCEPT London Glasgow Birmingham Sheffield Manchester Gateshead Cardiff Plymouth Camera on the winner

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA TEAM CONCEPT London Glasgow Birmingham Sheffield Manchester Gateshead Cardiff Plymouth

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA TIME An entire meeting in a little over 2 hours. Designed to mirror the success of cricket’s Twenty/20 competition. Event Presentation needs pace, vitality and upbeat feel.

SUPER8 AND ITS RELEVANCE TO THE EAA TIME 19:00 MEN HIGH JUMP 19:05 WOMEN 100 METRES HURDLES 19:10 WOMEN JAVELIN THROW 19:15 MEN 110 METRES HURDLES 19:20 MEN LONG JUMP 19:25 WOMEN 200 METRES 19:30 WOMEN POLE VAULT 19:35 WOMEN 100 METRES 19:42 MEN 100 METRES 19:50 WOMEN SHOT PUT 19:53 SCHOOLS MIXED MEDLEY RELAY 20:06 WOMEN HIGH JUMP 20:10 MEN 800 METRES 20:15 MEN DISCUS THROW 20:20 WOMEN 400 METRES 20:25 WOMEN LONG JUMP 20:30 MEN 400 METRES HURDLES 20:40 MEN 400 METRES 20:50 WOMEN 1500 METRES 21:05 WOMEN MEDLEY RELAY 21:15 MEN MEDLEY RELAY

SUPER8 AND ITS RELEVANCE TO THE EAA IDENTITY Make it easy for the crowd to follow. Familiarity breeds understanding. Group events together to capture the crowds attention. We need to attract new spectators to the sport – they won’t be experts. Information is key.

SUPER8 AND ITS RELEVANCE TO THE EAA IDENTITY 19:00 MEN HIGH JUMP 19:05 WOMEN 100 METRES HURDLES 19:10 WOMEN JAVELIN THROW 19:15 MEN 110 METRES HURDLES 19:20 MEN LONG JUMP 19:25 WOMEN 200 METRES 19:30 WOMEN POLE VAULT 19:35 WOMEN 100 METRES 19:42 MEN 100 METRES 19:50 WOMEN SHOT PUT 19:53 MIXED MEDLEY RELAY 20:06 WOMEN HIGH JUMP 20:10 MEN 800 METRES 20:15 MEN DISCUS THROW 20:20 WOMEN 400 METRES 20:25 WOMEN LONG JUMP 20:30 MEN 400 METRES HURDLES 20:40 MEN 400 METRES 20:50 WOMEN 1500 METRES 21:05 WOMEN MEDLEY RELAY 21:15 MEN MEDLEY RELAY

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA SCORING Explain to crowd early on and repeat. Ensure data supplier can update team scores regularly. So how does it work?

SUPER8 AND ITS RELEVANCE TO THE EAA SCORING cont. 1st 25 points 2nd 22 points 3rd 19 points 4th 16 points 5th 13 points 6th 10 points 7th 7 points 8th 4 points

SUPER8 AND ITS RELEVANCE TO THE EAA SCORING cont. Ace Team managers can nominate 1 athlete across the whole event who will receive additional points based on their finishing position. Aces cannot be the overseas athlete. Points gained in the event will be multiplied by 1.5. Relays are excluded. Crucial to inform the audience when aces are played. Show ace animation next

SUPER8 AND ITS RELEVANCE TO THE EAA

SUPER8 AND ITS RELEVANCE TO THE EAA SCORING cont. Event Grouping Men’s and Women’s Long Jump / High Jump Each team will take their longest men’s and women’s distance and add them together for a final total. The team with the greatest combined distance / height will be declared the winner and will claim 25 points. This method is then repeated for the teams placed 2nd down to 8th.

SUPER8 AND ITS RELEVANCE TO THE EAA SCORING cont. Personal Best Any athlete recording a personal best will be awarded 1 additional point. Can be awarded once only within an event. Relays excluded.

SUPER8 AND ITS RELEVANCE TO THE EAA Summary A cost effective, attractive and forward thinking Track & Field format. Huge scope for Event Presentation ingenuity Microphones and ear pieces for field athletes. Announcers to conduct live interviews mid-competition. Self shot athlete films as pre show material. Crowd texts and pictures on the screen. Celebrity hosts

SUPER8 AND ITS RELEVANCE TO THE EAA