Logos.

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Presentation transcript:

Logos

What is a competitive image? It is made up of 3 components: 1. Brand Name Word or group of words used to distinguish product from competitor’s products 2. Logo or Trademark A symbol associated with the product 3. Slogan Short, catchy phrase attached to the product

Brand Name Logo Slogan Wish you were here

i’m lovin’ it.

Think Different

Hidden Messages in Logos

There is an arrow in the white space between the E and the X

Famous for its thirty-one ice-cream flavors, it put 31 right into its logo

The tree stands out immediately The tree stands out immediately. However, there is a Gorilla and Lion contained in the white space.

The t’s are sharing a chip over an i that is dotted with a salsa bowl

An art history student designed the baseball glove logo for the Milwaukee Brewers composed of an m and a b for a 1977 logo contest

A chocolate kiss is formed between the K and the I

Amazon offers everything from A to Z

Yahoo Finally Unveils its New Logo What has remained the same? How has the logo changed? Link to article and video http://mashable.com/2013/09/05/yahoo-new-logo-2/

Is YouTube Finally Changing Its Logo? Describe how the logo has changed? Link to article http://mashable.com/2013/08/29/youtube-logo/#m!e33b