Readership

Table of contents Print readership 3 Total reach 4 Daily/weekly/monthly 5 4 Demographics 8 Multi-platform readership 10 By platform 11 Total reach 12 Daily/weekly/monthly 13 4 Demographics 16

Print

Total print reach 30.8m 24.9m 13.6m Print - % of all adults 31% 56% 67% Source: NRS Oct 2016 – Nov 2017

Daily print readership (000) Source: NRS Oct 2016 – Nov 2017

Weekly print readership (000) Doesn’t include Sunday titles Source: NRS Oct 2016 – Nov 2017

Monthly print readership (000) Doesn’t include Sunday titles Source: NRS Oct 2016 – Nov 2017

Print reach 62% 56% 50% 44% 28% 24% By gender (millions) Source: NRS Oct 2016 – Nov 2017

Print reach By age (millions) 70% 64% 58% 43% 55% 65% 59% 45% 49% 41% 15% 35% 20% 41% 55% 44% 59% 22% 45% 58% 31% 65% 43% 64% 70% 49% Source: NRS Oct 2016 – Nov 2017

Multi-platform

Newsbrands readership by platform Source: NRS PADD Oct 2016 – Nov 2017

Total multi-platform reach % of all adults 47.3m 29.5m 16.1m 31% 56% 67% Source: NRS PADD Oct 2016 – Nov 2017

Daily multi-platform readership (000) % increase with PC +8% +5% +23% Includes Sundays +17% +8% +46% +44% +8% +18% +3% Source: NRS PADD Oct 2016 – Nov 2017

Weekly multi-platform readership (000) % increase with PC +18% +10% +45% Includes Sundays +40% +16% +115% +157% +14% +105% +37% +13% Source: NRS PADD Oct 2016 – Nov 2017

% increase with inclusion of PC and mobile Monthly multi-platform readership (000) % increase with inclusion of PC and mobile Does include Sundays Digital: PC + Mobile Mobile: Smartphone + Tablet +96% +629% +219% +540% +272% +411% +147% +202% +75% +448% +73% Source: NRS PADD Oct 2016 – Nov 2017

Multi-platform readership reach By gender (millions) 91% 60% 34% 89% 52% Doesn’t include Sunday titles 27% Source: NRS PADD Oct 2016 – Nov 2017

Multi-platform readership reach By age (millions) 79% 95% 91% 95% 67% 96% 87% 45% 56% 56% 62% 48% 44% 28% 36% 23% 26% 19% Source: NRS PADD Oct 2016 – Nov 2017